• Login
• Admin

2024

Kanagaratnam, Kokhilaveny (2024) Strategic business plan for Green Harvest Restaurant (pioneering vegan cuisine in Malaysia). [Dissertation (University of Nottingham only)]

Neoh, Al Vin (2024) Understanding the impact of corporate branding on consumers’ emotional attachment towards premium smartphones in Malaysia. [Dissertation (University of Nottingham only)]

Othman, Nur Amalia (2024) The relationship of healthcare service quality and patient satisfaction on patient loyalty of outpatient clinics in private hospitals in Malaysia. [Dissertation (University of Nottingham only)]

Sinha, Aparna (2024) Does AI-based recruitment influence an employer’s attractiveness to potential employees? [Dissertation (University of Nottingham only)]

Subramaniam, Nageswar Rao (2024) Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia. [Dissertation (University of Nottingham only)]

Yong, Khai Pin (2024) Sustainability marketing strategies: exploring effective business to business (B2B) marketing strategies for industrial manufacturers approaching a low carbon future. [Dissertation (University of Nottingham only)]

2023

Chuah, Catherine Jia Qian (2023) Responsible innovation: exploring how Malaysia small-medium enterprises (SMEs) co-create value with external stakeholders in different industries. [Dissertation (University of Nottingham only)]

Jin, Ming (2023) “Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”. [Dissertation (University of Nottingham only)]

Kwan, Ju Woey (2023) Malaysian SMEs : transitioning to the circular economy. [Dissertation (University of Nottingham only)]

Lim, Shi Hao (2023) Circular economy framework for managing pharmaceutical waste in Malaysia. [Dissertation (University of Nottingham only)]

Loo, Mun Chee (2023) Innovation for sustainability: exploring purpose-driven strategy and responsible innovation in small and medium-sized enterprises in Malaysia. [Dissertation (University of Nottingham only)]

Low, Yiing Jia (2023) Factors influencing hcp’s prescribing behaviour of nutrition formula in Malaysia hospital. [Dissertation (University of Nottingham only)]

Nadeem, Soha (2023) Consumer perspectives on the use of ai in the fashion industry in Malaysia. [Dissertation (University of Nottingham only)]

Pan, Choon Seong (2023) BUSI 4555 Management Project (Business analysis project: company-based project / business plan analysis) Growth strategy for Hexa, a Malaysian SME company. [Dissertation (University of Nottingham only)]

Thew, Allan Yeng Hui (2023) A business plan for HomeyCafe, a restaurant that specialises in bringing global stews and soups to the local market. [Dissertation (University of Nottingham only)]

2022

Ismail, Muhammad Hulaimi (2022) Business plan for Hilir-Living – residential rental service. [Dissertation (University of Nottingham only)]

Palaniappan, Thenappan (2022) How companies could adapt disclosures in annual / sustainability reports as proxy data for BNM taxonomy reporting to obtain green financing. [Dissertation (University of Nottingham only)]

Sim, Vanessa Xiang Jing (2022) Categorising social enterprise business model - case studies from Malaysia. [Dissertation (University of Nottingham only)]

Tan, Nicholas Choi Chuan (2022) Factors influencing adoption of legal technology in Malaysia. [Dissertation (University of Nottingham only)]

2021

Chen, Sabrina Hui Ping (2021) An evaluation of luxury consumers’ pre-purchase information search and shopping preference between physical and online stores: a Singapore study. [Dissertation (University of Nottingham only)]

Ho, Cang Ning (2021) An exploratory study of how high-contact services conduct online marketing communications. [Dissertation (University of Nottingham only)]

Lau, Gilbert Kien Yen (2021) Business plan for e-Grocer: 24 Mart. [Dissertation (University of Nottingham only)]

Lee, Hooi Ching (2021) A business plan for GroW4ll, an end to end products and services for urban gardening in Malaysia. [Dissertation (University of Nottingham only)]

Nik Ibrahim, Nik Mohd Aznizan (2021) Evaluating stakeholder perceptions of the oil palm industry and approaches for improving engagement. [Dissertation (University of Nottingham only)]

Panda, Bhagyashree (2021) Airline crisis: communication effects on customer engagement during the Covid-19 pandemic 2020. [Dissertation (University of Nottingham only)]

Teoh, Kok Seong (2021) The start-up of a distribution of gourmet Coffee Bean company in Malaysia. [Dissertation (University of Nottingham only)]

2020

Liew, Yee Jin (2020) Selection criteria of Malaysian’s millennials in residential property purchasing: an exploratory study. [Dissertation (University of Nottingham only)]

2019

Arora, Sanchit (2019) Winning against MNCs in emerging markets: strategies of domestic firms in India. [Dissertation (University of Nottingham only)]

Quek, Theng Theng (2019) An assessment of MNCs distributors capability for performance improvement. [Dissertation (University of Nottingham only)]

2018

Abdullah, Yasir (2018) To develop a B2B critical success factor framework in order to attain key supplier status. A study conducted from a customer’s perspective for suppliers working in emerging markets, in the context of Pakistan. [Dissertation (University of Nottingham only)]

Balakrishnan, Narainthiran (2018) United Nations Sustainable Development Goals - marketing solutions for a technological and innovation focused engineering company. [Dissertation (University of Nottingham only)]

Davda, Prisha Chandrakant (2018) Relationship marketing in the Tanzanian. [Dissertation (University of Nottingham only)]

Dutta, Prerona (2018) Factors influencing m-retail adoption in India – a comparison between Generation X and Generation Y. [Dissertation (University of Nottingham only)]

2017

Wong, Lun Cheng (2017) The influencing factors of the consumers’ propensity to support Multilevel Marketing businesses in Malaysia. [Dissertation (University of Nottingham only)]

2016

Lim, Shing Loo (2016) Customer Value in Retirement Service Offerings : An Explanatory Study of Perceived Customer Value in Choice of Retirement Service Offerings. [Dissertation (University of Nottingham only)]

2015

Chand, Nishant (2015) A Study on Consumer Switching Behavior Among Online Retailers in India. [Dissertation (University of Nottingham only)]

Chia, Chin Hwa (2015) A Study of Factors Influencing the Virtual Brand Communities Participation in Malaysia. [Dissertation (University of Nottingham only)]

2014

Chiang, Stephen (2014) Investigating the Difference between Dynamic and retrospective Experiences of the Experiential Marketing of Luxury Fashion Brands. [Dissertation (University of Nottingham only)] (Unpublished)

Lu, Xiang (2014) A Study of Customer Advocacy and its Relationship with Trust on Facebook. [Dissertation (University of Nottingham only)]

Siew, Lai Leng (2014) A Study of Factors Influencing Patronage Intention Towards the Body Shop in West Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Hao Ran (2014) Chinese Female Consumer Motivation Towards Luxury Fashion Products Purchase : Differences between Generation Y & X. [Dissertation (University of Nottingham only)] (Unpublished)

2013

Akadu, Victor Abia (2013) A Study of Factors Influencing International Students' Choice of Higher Education Institutions. [Dissertation (University of Nottingham only)] (Unpublished)

Fernando, Charith Hubert (2013) The Relationship between Age and Impulsive Purchasing in Sri Lanka. [Dissertation (University of Nottingham only)] (Unpublished)

Hew, Keat Loong (2013) The Consumption of Premium Coffee-The Influence of Hedonic Needs vs. Utilitarian Needs. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Augustin Kuan Lock (2013) Uncovering Customer Value in the Cardiac Rhythm Management Industry in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Sheikh, Omar (2013) Market Entry and Distribution Strategy for Interbev UK Ltd in Malaysia & Singapore. [Dissertation (University of Nottingham only)] (Unpublished)

Tan, Siew Lin (2013) Increasing Customer Value in Trade Finance Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Teh, Sook-Ching (2013) An Exploratory Study of Online Consumer Engagement on Social Media and its impact on Purchase Intention. [Dissertation (University of Nottingham only)] (Unpublished)

2012

Ng, Qi Hui (2012) Emerging Market Brands : Malaysian Consumers’ Perception. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Bohara, Shilpa (2011) A Study of Factors Influencing Consumer Adoption of Group-Buying Sites in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Umar, Amina Aliyu (2011) Customer Complaint Behaviour and Intentions in Mobile Telecommunication Services. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Chan, Mun Wei (2010) The Effects of Attractive Employees, Uniform & Other Customers on Image. [Dissertation (University of Nottingham only)] (Unpublished)

Cheah, Peter Song Boo (2010) Examine the Effectiveness of Marketing Communication via Facebook in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Chong, Voon Choong (2010) “Who Are They?”: An Exploratory Study Om Malaysian Outbound Travellers. [Dissertation (University of Nottingham only)] (Unpublished)

Ghogar, Vandhana (2010) Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)

Kallimani, Jyoti (2010) Examining the Factors within the print Advertisement that Attract Student Attention. [Dissertation (University of Nottingham only)] (Unpublished)

Kallimani, Rashmi (2010) Exploring the marketing challenges faced by assembled computer dealers. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Wei Chiat (2010) The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Li, Kai (2010) Consumer Reaction to Global Economic Qownturn: Changes in Consumer Purchasing Behaviour in China. [Dissertation (University of Nottingham only)] (Unpublished)

Teng, Huey Jong (2010) Relationship Marketing and Value Creation in a Business-to- Business Context: A Perspective of the Malaysian Retail Channel. [Dissertation (University of Nottingham only)] (Unpublished)

Wong, Sook Yee (2010) Parental Choice Criteria in Preschool Selection: A Qualitative Research in Klang Valley Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Yap, Ko Shin (2010) Customers’ Choice Criteria of Shopping Malls: An Exploratory Study of Choice Criteria in Shopping Mall Selection. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Chong, Seow Fun (2009) Drivers of Credit Cards Adoption and Usage: An Exploratory Study. [Dissertation (University of Nottingham only)] (Unpublished)

Khin, Aung Chit (2009) Marketing Communication on Facebook Pages: How Are Facebook Pages Facilitating Marketing Communications? [Dissertation (University of Nottingham only)] (Unpublished)

Lim, Fiona Fei Lee (2009) Differentiation Strategies in Premium Pricing: A Study of The Exclusive Value Principle in The Malaysian Wedding Photography Service Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Low, Jessica Chooi Sun (2009) A study of the Service Quality Level in the Selected Private Higher Education Institutions in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Pathaniahia, Rajat (2009) Internationalization for APCME: A Study on Indian Market and Entry Modes for APCME in Higher Education. [Dissertation (University of Nottingham only)] (Unpublished)

Prakash Khatri, Pavan (2009) Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Shroff, Avinash (2009) Revenue Management Performance Drivers: An Empirical Analysis at Four Points by Sheraton. [Dissertation (University of Nottingham only)] (Unpublished)

2008

Das, Sanjeeta (2008) A Study on Consumer Value Towards Service Brands in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Kee, Cheng Guan (2008) The Four “X’s” SME Marketing Model: A Non-Technical Approach to Marketing for SMEs in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Alex Hoong Onn (2008) Understanding Consumer Preference Between Low Cost Airlines and Full Service Carriers : A Study on Consumer Choice and Decisions. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Chun Hooi (2008) An Exploratory Study of The Malaysian Chemical Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Mak, Sook Han (2008) Would Malaysian Customers Buy Fashion Goods Online? An exploratory study on the prospect of fashion e-tailing in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Saqib, Sahabat (2008) What Drives Rapid Internationalization – A Case of Malaysian SMEs. [Dissertation (University of Nottingham only)] (Unpublished)

Soleja, Nida (2008) A Study of the Drivers and the Impacts of CSR Activities on Selected Firms in the Indian Leather Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Sun, Wai Mae (2008) Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel. [Dissertation (University of Nottingham only)] (Unpublished)

Thela, Rendy Yudistira (2008) The Effectiveness of Customer Loyalty Program in Malaysian Retail Industries. [Dissertation (University of Nottingham only)] (Unpublished)

2007

Chong, Wai Yip (2007) An Examination of Customer Misbehaviour in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Ho, Yin Shan (2007) Customer Equity Building in Multilevel Marketing Firms: An exploratory Study in the Malaysian Direct Selling Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Samiappan, Mahendran (2007) How Can Insurers Become Effective E-Carriers? An exploratory study in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Subramaniam, Lakshmanan (2007) Full Service Carriers: An Analysis Of Strategic Responses By Full Service Carriers To The Threat Posed by Low Cost Carriers. [Dissertation (University of Nottingham only)] (Unpublished)

Teo, Maybelline Kiat Hui (2007) Understanding Customer Loyalty in the Age of Value: A Study on Malaysian Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Wahyudi, Diana Rikasari (2007) A Consumer Perspective of the Impact of Corporate Social Responsibility (CSR) Efforts and Negative Externalities on Brand Image. [Dissertation (University of Nottingham only)] (Unpublished)

Yoon, Alice Chee Mun (2007) Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector. [Dissertation (University of Nottingham only)] (Unpublished)

2006

Chowdhury, Mohammed Shapan Adnan (2006) Critical Study of Ready-Made Garments (RMG) Industry in Bangladesh. [Dissertation (University of Nottingham only)] (Unpublished)

Jain, Siddharth (2006) Customer Motivation in Buying Organic Food in Delhi. [Dissertation (University of Nottingham only)] (Unpublished)

Palanisamy, Sumita (2006) Exploratory Research on Brand Value of ‘Malaysian Idol’ from Consumers and Industry Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

2005

Al-Saqqaf, Raidan Abdulaziz (2005) Brand Building Strategies of SMEs in Yemen:A Grounded Research that Investigates if Yemeni SMEs Follow Western Theory in Brand Building Practices. [Dissertation (University of Nottingham only)] (Unpublished)

Chiwenga, Gamu (2005) Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products. [Dissertation (University of Nottingham only)] (Unpublished)

Jayaram, Ram (2005) An Investigation of Commitment in Auto-Repairs Service. [Dissertation (University of Nottingham only)] (Unpublished)

Mohd Fadzil, Norazlinda (2005) Service Quality and Internationalisation – A Case Study of Malaysian Telecommunication Company. [Dissertation (University of Nottingham only)]