An exploratory study of how high-contact services conduct online marketing communications

Ho, Cang Ning (2021) An exploratory study of how high-contact services conduct online marketing communications. [Dissertation (University of Nottingham only)]

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Abstract

This study explores how high-contact services conduct online marketing communications, such as the media platforms used, the frequency at which online marketing communications is conducted, the content communicated and analyses how these efforts achieve marketing goals.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Ho, Cang
Date Deposited: 04 Aug 2021 02:19
Last Modified: 04 Aug 2021 02:19
URI: http://eprints.nottingham.ac.uk/id/eprint/65234

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