The Effects of Attractive Employees, Uniform & Other Customers on Image
Chan, Mun Wei (2010) The Effects of Attractive Employees, Uniform & Other Customers on Image. [Dissertation (University of Nottingham only)] (Unpublished)
Our world is built around images which we have created with what we perceived as true. There will always be a label for everything in our lives; it is as such that it was our innate abilities to label and associate a certain images to a person, environment, organization, universe and everything which cross our paths. Consequently, our everyday behaviours and reactions were based and resulted by this images which we believe as true and not what is true (Boulding cited in Lindquist ,1974). These illustrate the importance of image to an organization since it is what customers used to define an organization. Hence, businesses and organizations shall strive to create, project and sustain their best image to their customers.
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