Emerging Market Brands : Malaysian Consumers’ Perception
Ng, Qi Hui (2012) Emerging Market Brands : Malaysian Consumers’ Perception. [Dissertation (University of Nottingham only)] (Unpublished)
Purpose – The purpose of this dissertation is to explore consumer attitudes towards emerging market brands by using factors like Country of origin, product quality and social influence. A model including the above factors will be used to evaluate the consumer behaviour.
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