Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand
Ghogar, Vandhana (2010) Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)
The growth of B2C shopping has soared massively over the last few years in Thailand. Although B2C has created an immense amount of new opportunities for Thai companies and businesses, questions still arise about why consumers are motivated to use the Internet as a medium to shop over conventional shopping. Due to the rapid increase in online stores, competition has also risen remarkably. Therefore it is imperative for all online businesses in Thailand to have an understanding of consumer motivation in order to survive in this competitive era.
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