Exploring the marketing challenges faced by assembled computer dealers
Kallimani, Rashmi (2010) Exploring the marketing challenges faced by assembled computer dealers. [Dissertation (University of Nottingham only)] (Unpublished)
There has been a great competition in computer market these days for obtaining higher market share. Computer market consisting of many branded and non branded players have been using various methods for matching the supply and demand in best possible way for attaining market dominance. Branded companies are seen to be investing large amount in aggressive marketing techniques for reaching the customers and obtaining higher market share. Due to this many small companies and non branded computer dealers such as assembled computer dealers (ACDs) etc are facing various challenges in marketing their products and services. Along with this even changing customer needs, life style, globalisation, consumption behaviour and technological advancement have added up for challenges.
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