• Login
• Admin

A

AGGARWAL, GRISHA (2017) the effect of social media marketing on consumers in the case of small and medium enterprises. [Dissertation (University of Nottingham only)]

AU, Tai Shan (2007) A Study of Conspicuous Consumption in the Chinese Automobile Market. [Dissertation (University of Nottingham only)] (Unpublished)

Abdeen, Zaheer (2009) Expansion into Foreign Markets: A Case of FEMCO Filters Private Limited. [Dissertation (University of Nottingham only)] (Unpublished)

Abdigali, Alikhan (2010) New Service Development in Flower Retail. [Dissertation (University of Nottingham only)] (Unpublished)

Adeniran, Adetunji Adetola (2006) FORMING, MAINTAINING AND ENDING RELATIONSHIPS IN FINANCIAL SERVICES SECTOR: A CASE STUDY OF A NIGERIAN STOCKBROKING FIRM. [Dissertation (University of Nottingham only)] (Unpublished)

Adhiya, Archisha (2010) Aim of this research is to analyze if the success of the apple iPhone should be credited wholly or partially to its marketing strategy adopted by the heads at apple. The research will go further in depth into analyzing why and how the strategy worked for the company as the iPhone is one of the only products that managed to create a massive hype before its launch that made people wait impatiently for its launch in most of the countries. [Dissertation (University of Nottingham only)] (Unpublished)

Aditi, Hamlai (2010) Marketing Needs and Challenges: New Ventures. [Dissertation (University of Nottingham only)] (Unpublished)

Aditya, Katti (2009) Business Solutions for Realeyes. [Dissertation (University of Nottingham only)] (Unpublished)

Afonso, Veronica Neves (2022) Wellness: A holistic understanding of its pursuit, perceptions and wellbeing motives according to young adults. [Dissertation (University of Nottingham only)]

Agarwal, Deep (2016) Market Study for Kishorilal Shyamsunder in creating their own Scarves and Stoles brand for Indian Market. [Dissertation (University of Nottingham only)]

Agarwal, Namrata (2006) The Resource Based View and Competitive positioning: Impotance of Market Based Resources. [Dissertation (University of Nottingham only)] (Unpublished)

Agarwal, Nidhi (2008) A study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE. [Dissertation (University of Nottingham only)] (Unpublished)

Agarwal, Shruti (2012) THE AGE OF SOCIAL MEDIA: A QUALITATIVE STUDY INTO THE ATTITUDES AND PERCEPTION OF YOUNG ADULTS TOWARDS PREVALENCE OF SOCIAL MEDIA PLATFORMS. [Dissertation (University of Nottingham only)] (Unpublished)

Agrawal, Diksha (2016) Motivation for Consumers to Choose Shared Economy Accommodations within the Tourism Industry. [Dissertation (University of Nottingham only)]

Ahmed, Lamisa (2022) Customer Experience in the Fast-Fashion Industry. [Dissertation (University of Nottingham only)]

Ahmed, Syeda Arisha (2020) Introducing Warning labels as an Informative Intervention in the Consumption of Sugar Sweetened Beverages (SSBs): A Study of Young Adults in Urban Pakistan. [Dissertation (University of Nottingham only)]

Akhtar, Fareeha (2020) ‘Alexa, I want the truth’: An Exploratory Investigation into the Privacy Concerns of Virtual Assistant AI Technology. [Dissertation (University of Nottingham only)]

Akkad, Dima (2008) Branding Syria As A Spiritual Destination. [Dissertation (University of Nottingham only)] (Unpublished)

Al-Yafai, Rana (2014) Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid. [Dissertation (University of Nottingham only)] (Unpublished)

Albert Rozario, Arock Rufus (2010) A Study on Worksite Marketing strategy and critical evaluation of its success potential for HDFC Standardlife Insurance Company Limited. [Dissertation (University of Nottingham only)] (Unpublished)

Ali, Liah Kamal (2010) The Experience of Facebook by Self- Confessed Facebook Addicts: Characteristics, Consumption Habits and Identity. [Dissertation (University of Nottingham only)] (Unpublished)

Allam, Dina (2010) IN DEPTH ANALYSIS FOR THE SIGNIFICANCE OF TRUST IN BUILDING AND MAINTAINING LONG –TERM RELATIONSHIP BETWEEN THE HOSPITAL AND PHARMCO. [Dissertation (University of Nottingham only)] (Unpublished)

Aloisio, Sara (2016) When Consumers Love their Brands: A Qualitative Approach for the Investigation on the Nature of this Relationship. [Dissertation (University of Nottingham only)]

Amaragiri, Anneli (2018) Understanding the impact of influencers on social media upon consumer purchasing decisions. [Dissertation (University of Nottingham only)]

Andrew, Pinder (2012) A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES. [Dissertation (University of Nottingham only)] (Unpublished)

Anirudh, Gaur (2007) Understanding the Role of Communication Strategy For effective Compliance in Case of Complementary and Alternative Medicine Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Ansong, Lilian, Singh, Virender and Kuyucuoglu, Orcun (2012) To assess the viability of a new service concept and to develop a comprehensive business plan for an energy management consultancy (EMREG). [Dissertation (University of Nottingham only)] (Unpublished)

Aphale, Apoorv (2008) CRM Systems and their effects on Business Performance. [Dissertation (University of Nottingham only)] (Unpublished)

Arbelaez, Manuel (2016) Identifying the segments and elements of a value proposition for Quensus Ltd. [Dissertation (University of Nottingham only)]

Archeou, Maria (2008) Cypriot Consumer Behaviour Towards Luxury Brands. [Dissertation (University of Nottingham only)] (Unpublished)

Arif, Salman (2013) Strategic Considerations To New Product Development(NPD) And Product Launch In Pakistan. [Dissertation (University of Nottingham only)] (Unpublished)

Arlon, Guillaume P. (2011) A Comparative Study into the Effectiveness of Personalized Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Armitage, Tressa (2018) An Investigation into the Use of Attainable Role Models as a Marketing Tool for Motivating Females to Increase Physical Activity. [Dissertation (University of Nottingham only)]

Arora, Gautam (2007) UNDERSTANDING SELF-GIFT CONSUMER BEHAVIOUR IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Arora, Vikas (2007) International students motivations for studying in UK Higher Education: Understanding choice and decision making process of Indian students. [Dissertation (University of Nottingham only)] (Unpublished)

Arpanantakul, Manita (2013) Social Networking as a Marketing Tool: Study of Consumers’ Attitudes toward Brands Using Facebook to promote their Marketing Activities in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)

Ascione, Laura (2017) SME organisational challenges related to new product launch communications: The case of Inspection Technologies Ltd. [Dissertation (University of Nottingham only)]

Ashraf, Awais (2022) Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers. [Dissertation (University of Nottingham only)]

Astraukh, Kate (2009) Implementation of Mobile Customer Relationship Management (mCRM) in Belarusian Market. [Dissertation (University of Nottingham only)] (Unpublished)

Atwal, Jaskaran (2006) Opportunity Recognition Amongst Different Types Of Entrepreneurs. [Dissertation (University of Nottingham only)] (Unpublished)

Avery, A.B.S (2016) Devising a Pricing Strategy for a Cloud-Based Manufacturing Start-Up: A Case Study of Co-Fabrico. [Dissertation (University of Nottingham only)]

Aziz, Umema (2020) ‘You are what you share to wear’ Self-identity formation through fashion in the age of Sharing economy. [Dissertation (University of Nottingham only)]

arora, shweta (2006) SIGNIFICANCE OF CONSUMER CULTURE AND LIFESTYLE FOR CONSUMPTION OF READY MEALS. [Dissertation (University of Nottingham only)] (Unpublished)

B

BADLEY, Harriet (2020) Barriers and Solutions to the Adoption of Digital Therapeutics from the Perspectives of Stakeholders. [Dissertation (University of Nottingham only)]

BAGWE, POOJA (2009) IMPACT OF RECESSION ON RETAIL INDUSTRY IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

BASU, NILANJAN and RAHMAN, MUHIB NOOR (2014) A STRATEGIC ANALYSIS FOR COMMERCIALIZATION OF HIGH SPEED ELECTRICAL MACHINE - CUMMINS GENERATOR TECHNOLOGIES. [Dissertation (University of Nottingham only)] (Unpublished)

BaHamburah, Buthaina (2014) Understanding Muslim Consumer Through Ads - Women, Money, and Halal: Semiotic Analysis. [Dissertation (University of Nottingham only)] (Unpublished)

Badr, Chafic (2006) Customer Confusion in the UK Financial Services: The Case of Savings and Investments. [Dissertation (University of Nottingham only)] (Unpublished)

Bafna, Sanjana (2015) INCREDIBLE !NDIA  CAMPAIGN : Destination Marketing and the role of Social Media. [Dissertation (University of Nottingham only)]

Bagla, Varun (2008) An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India. [Dissertation (University of Nottingham only)] (Unpublished)

Bahaya Alvarez, Omar (2012) A Study into the Impact of Entrepreneurial Marketing in the UK Design Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Baid, Pooja (2006) Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Bailey, James A (2009) The Attempts of Pro-Social Communication Agents in Communicating and Shaping Environmental Behaviour via the Internet. [Dissertation (University of Nottingham only)] (Unpublished)

Bains, Nimrita (2005) Relationship Marketing in Professional Services. [Dissertation (University of Nottingham only)] (Unpublished)

Bajaj, Raghbir Singh (2006) Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel. [Dissertation (University of Nottingham only)] (Unpublished)

Bajaj, Smriti (2006) Consumer Perceptions of Global and Local Brands in the India Retail Sector. [Dissertation (University of Nottingham only)] (Unpublished)

Balachandran, Rahul (2008) Role of Healthcare Professionals in Influencing Consumer/Patient Behaviour towards Medication Compliance. [Dissertation (University of Nottingham only)] (Unpublished)

Balasubramani, Radhika (2006) Water and Wastewater Treatment in India: A Qualitative Analysis of An Emerging Market. [Dissertation (University of Nottingham only)] (Unpublished)

Bao, Xiao (2017) Investigating the motivations for consumers creating and consuming user-generated content on social networks: the nature of online consumer behaviour on Weibo. [Dissertation (University of Nottingham only)]

Bass, Chloe (2016) An exploration of the way consumers use digital media of luxury fashion brands to create value: A case study analysis of Burberry. [Dissertation (University of Nottingham only)]

Basu, Nilanjan (2014) A CRITICAL REVIEW OF SEGMENTATION. [Dissertation (University of Nottingham only)] (Unpublished)

Batra, Radhika (2007) Beauty and Body dissatisfaction experienced by young Indian women exposed to foreign print advertisements found in International fashion Magazines targeted at women. [Dissertation (University of Nottingham only)] (Unpublished)

Baugh, Bev (2007) Relationship Marketing: Investigating the processes of creating and evaluating value. [Dissertation (University of Nottingham only)] (Unpublished)

Bekou, Eleni (2006) Consumers Brand Relationships and Attitudes Towards Branded Clothes: A Comparison Between British and Greek Young Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Benvie-Ferreiros, Lidia (2008) Consumer Value Creation in the Consumption of Luxury Goods: A Consumer Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Bettadapura Keshavamurthy, Sharath Kumar (2009) The Internationalization of Services: Examining of An Aspect of International Marketing for Realeyes LTD. [Dissertation (University of Nottingham only)] (Unpublished)

Bettadapura Keshavamurthy, Sharath Kumar, Hsieh, Heng-Hui and Katti, Aditya (2009) International Marketing Plan: Launch of Realeyes’ Services in Australia. [Dissertation (University of Nottingham only)] (Unpublished)

Bhalla, Chirag (2010) LOYALTY CARDS AND ITS EFFECT ON CUSTOMER RETENTION AND CUSTOMER SATISFACTION – A CASE STUDY OF ‘BIG BAZAAR’. [Dissertation (University of Nottingham only)] (Unpublished)

Bhatia, Dipti Kiran (2010) Risks and challenges in Agricultural Marketing in India. [Dissertation (University of Nottingham only)] (Unpublished)

Bhatnagar, Shrey (2013) Bangalore (India) Customer’s Response to Atmospheric Elements (Colour, Lights, Music, and Aroma) in A Cafeteria. [Dissertation (University of Nottingham only)] (Unpublished)

Biddle, Tom (2008) Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Birring, Raj (2006) AN EXPLORATION INTO FOOTBALL FANS VIEWS OF ENGLISH FOOTBALL SPONSORSHIP WITH A FOCUS ON THE CONSUMER AWARENESS OF THE SPONSORS'BUSINESS ACTIVITY. [Dissertation (University of Nottingham only)] (Unpublished)

Bitterolf, Maxime (2017) Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions. [Dissertation (University of Nottingham only)]

Bittner, Jan-Eric B. (2014) “My Phone is My Baby” A Phenomenological Approach to Explore the Meaning of Smart Phones for Young Adults. [Dissertation (University of Nottingham only)] (Unpublished)

Blachot, Mickael (2010) Gaga about GaGa: How is enacted celebrity branding received by its consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Brommersma, Jantina (2007) A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response. [Dissertation (University of Nottingham only)] (Unpublished)

Budhia, Aditi (2008) The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth. [Dissertation (University of Nottingham only)] (Unpublished)

Budiyono, Rochmad (2017) An Exploratory Study Research of Brand Orientation in the Public Sector: The Case of Financial and Development Supervisory Agency (FDSA). [Dissertation (University of Nottingham only)]

Bujok, Anna Magdalena (2007) The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland. [Dissertation (University of Nottingham only)] (Unpublished)

Burakov, Vladimir (2005) Differentiation of service offerings to corporate clients: theory and implications for a medium-sized Belarusian bank. [Dissertation (University of Nottingham only)] (Unpublished)

Butterworth, Lewis (2022) How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations? [Dissertation (University of Nottingham only)]

bhatia, shreya (2006) INTER-GENERATIONAL CONFLICTS IN CONSUMPTION PATTERNS OF BRITISH INDIANS AND ITS IMPLICATION FOR MARKETERS. [Dissertation (University of Nottingham only)] (Unpublished)

C

CAO, XUEQIN (2019) The Role of Social Media Influencers in China Beauty Industry: Consumers’ Perspective. [Dissertation (University of Nottingham only)]

CHAN KAO CHUNG, Cindy (2011) Identity brand avoidance: How is it manifested in social media? [Dissertation (University of Nottingham only)] (Unpublished)

CHEN, Feiran (2007) The Value of Marketing Tools in Arts Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

CHEN, YUN-PING (2011) The Effect of Fit and Company’s Motivation on Consumers’ Evaluation of Cause Related Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

CHU, Szu-Hao (2011) Business plan: Internet retailing of frozen seafood in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

CHU, Szu-Hao (2011) Dreams Come True? An Exploratory Study of Entrepreneurs Running Business through Online Stores in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

CHUNG, Yuk-Kwan (2020) Social Media Customer Engagement: Studying Anchor Seller and Brand or Product’s Effect on Customer Engagement in the Context of Social Selling Livestreams and Motivators of Engagement. [Dissertation (University of Nottingham only)]

CUI, YING (2017) Comparison of the Chinese Audience Attitude to Integrated Product Placement and Non-Integrated Product Placement. [Dissertation (University of Nottingham only)]

Canton-Lamousse, Clara (2020) ‘On the Rag’: Consumer behaviours towards menstrual products, and attitudes towards reusable menstrual products. [Dissertation (University of Nottingham only)]

Cao, Ran (2013) Investigating the Effectiveness of Customer Participation Behaviours: Evidence from Credence Goods. [Dissertation (University of Nottingham only)] (Unpublished)

Capewell, Luke (2006) 'We All Speak Football': An Investigation of the Benefits of A Consumer-oriented, Globally Integrated Marketing Communications Campaign in The Context of The Sponsorship of A Major International Sporting Event: A Case Study on the Coca-Cola Company and the 2006 FIFA World Cup. [Dissertation (University of Nottingham only)] (Unpublished)

Chaisavetkanon, Patchara (2009) Am Impact of TV Advertising on Brand Switching of Facial Skin Care Products toward Thai Women. [Dissertation (University of Nottingham only)] (Unpublished)

Chaiwongkachon, Boontida (2008) Understanding Online Word of Mouth Phenomenon Amongst Teenagers in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)

Chan, Cyrus Ka Fai (2012) Is Nostalgia Still the Key to Nostalgic Consumption in the Market of Young Consumers? Explore the roles of nostalgia in the case of Lomography cameras. [Dissertation (University of Nottingham only)] (Unpublished)

Chan, Gavin (2006) Brand Loyalty of Online Music. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, An Ting (2022) An Investigation of Customer’s Emotional Response to Service Failures in Taiwan. [Dissertation (University of Nottingham only)]

Chang, Che-wen (2008) A STUDY OF ONLINE PURCHASE BEHAVIOUR- INVESTIGATING SOCIAL MEANING OF ONLINE PURCHASE IN TAIWAN. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, Chih-Yun (2005) THE INTERNAL AND EXTERNAL PERCEPTION GAPS OF A CORPORATE BRAND IN THE MEDIA INDUSTRY: A CASE OF A RADIO STATION IN TAIWAN. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, H.C. (2017) Chinese Consumer Engagement with eWOM Websites and Assessing the Credibility of Content for Tourism to European Countries. [Dissertation (University of Nottingham only)]

Chang, Jo-Heng (2007) The Relationship between Consumers' Level of Acculturation to the Global Consumer Culture and Perception of Different Types of Consumer Culture Positioning - An Investigation of the Beer Brands in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, Jo-Heng (2007) The Relationship between Consumers' Level of Acculturation to the Global Consumer Culture and Perception of Different Types of Consumer Culture Positioning - An Investigation of the Beer Brands in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Charpin, Raphaëlle (2013) Consumers’ Attitudes and Perceptions of Brand Placement: a Discourse Analysis between Marketing and Non-Marketing Students at the Nottingham University. [Dissertation (University of Nottingham only)] (Unpublished)

Cheatham, Jacob (2017) In what ways does social influence affect purchase intention in the case of fitspiration? A Social Influence Theory application. [Dissertation (University of Nottingham only)]

Chen, Hsin-Ping (2007) How Culture Influences Consumer Loyalty towards Cosmetic Products A Comparison of UK and Taiwanese consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Hsin-Ping (2007) How Culture Influences Consumer Loyalty towards Cosmetic Products--A Comparison of UK and Taiwanese consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Kaochun (2008) A study of the relationship between UK consumers purchase intention and store brand food products -- Take Nottingham city consumers for example. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Mei-Ling (2008) Identifying Key Factors of Consumer Behaviour in an Online Environment: a Study of Taiwan Online Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Mobing (2012) Brand Management in the Business-to-Business (B2B) Context. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, PAi-Yuan (2011) The Influences of Online Brand Communities, Social Media and Member Relationship on Purchase Intention for Luxury Goods: Focus on Taiwan Market. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Pin-Ru (2016) Understanding experiences of Taiwanese young adults’ compensatory consumption in food. [Dissertation (University of Nottingham only)]

Chen, Shanwen (2020) An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows. [Dissertation (University of Nottingham only)]

Chen, Shanwen (2020) An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows. [Dissertation (University of Nottingham only)]

Chen, Tianqi (2015) The nature and drivers of food innovation in UK-based SMEs. [Dissertation (University of Nottingham only)]

Chen, Xiunan (2017) The role of Social Media in SMEs’ Customer Engagement in China. [Dissertation (University of Nottingham only)]

Chen, Yi-Chieh (2008) The Influence of Family Communication Patterns on Adolescents' Decision-Making Process. [Dissertation (University of Nottingham only)] (Unpublished)

Cheng, Chenxiao (2008) Examining the Influences of Word-of-Mouth towards Sequels in Motion Picture Industry and the Effects of Product Knowledge and Tie-strength on Word-of-Mouth Behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Cheng, Chi-Wen (2006) The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China. [Dissertation (University of Nottingham only)] (Unpublished)

Cheng, I-Jiun (2007) The Examination of Brand Switching Behaviour in Cosmetic Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Cheng, Ya-Fang, Hann, David, Jones, Tim and Ogbemudia, Sarah (2006) The development of a new end-to-end Customer Relationship Management (CRM) approach for Jupiter Design. [Dissertation (University of Nottingham only)] (Unpublished)

Cheryl J.H., George (2006) To research and provide a quantified and qualitative understanding of the funding opportunities for innovative research and consultancy projects offered by the UK Government in the context of the company Scott Wilson Research Consultancy. [Dissertation (University of Nottingham only)] (Unpublished)

Chhuon, Celine (2007) Creating and Sustaining customer value for UK luxury brands. [Dissertation (University of Nottingham only)] (Unpublished)

Chia, Peng Kiat (2008) Factors Influencing CRM Technological Initiatives Among Small and Medium-Sized Enterprises in Singapore. [Dissertation (University of Nottingham only)] (Unpublished)

Chien, Ho-shen (2012) Does Viral Marketing really Effective? [Dissertation (University of Nottingham only)] (Unpublished)

Chin, Wu Leong Jovan (2016) A Comparative Study On Consumers' Attitudes Towards Genetically Modified Food Between Malaysia and UK. [Dissertation (University of Nottingham only)]

Chiu, Szu-Wei (2016) Social Media Engagement: the Role of Social Media Content and Customer Motivations for Using Non-profit Organisations' Social Media Sites. [Dissertation (University of Nottingham only)]

Chiu, Yu-Ting (2010) An Investigation of Consumer Participation and Co-Creation Value in Facebook. [Dissertation (University of Nottingham only)] (Unpublished)

Chou, Yi Hsuan (2014) Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience. [Dissertation (University of Nottingham only)] (Unpublished)

Christodoulou, Zoe (2019) The lingo of travel: Understanding the motivating factors in language tourism. [Dissertation (University of Nottingham only)]

Christofidou, Egli-Stella (2006) Cypriot Women's Role Portrayal Preferences in Advertisements. [Dissertation (University of Nottingham only)] (Unpublished)

Chua, Victor Chin Hong (2009) Setting up Pharmaceutical Laboratory Business in China: An Exploratory Study. [Dissertation (University of Nottingham only)] (Unpublished)

Chuan, Su Wen (2012) A Study of the Effectiveness of Using Sexual Appeals In-store in the Fashion Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Chucherd, Sunong (2008) The pursuit of new role: A study of luxury products consumption during the liminal transition into first time employment. [Dissertation (University of Nottingham only)] (Unpublished)

Chutrakul, Varin (2020) ‘In Response to Online Customer Compliments’: The Effects of Webcare Towards Positive eWOM on Observing Consumers’ Pre-purchase Decision- making. [Dissertation (University of Nottingham only)]

Civaner, Selin (2016) An Empirical Study of the Factors That Motivate Consumer’s To Buy Retro Branding Products. [Dissertation (University of Nottingham only)]

Coleman, Darren (2006) Taking a More Balanced Approach to B2B Services Branding: A Case Study of Concise Demolition. [Dissertation (University of Nottingham only)] (Unpublished)

Cooley, Victoria Laura (2008) An Analysis of International Student Recruitment for UK Business Schools: A Chinese and Indian Cultural Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Coope, David (2007) Do social marketing campaigns in health work? A critical analysis of four UK campaigns. [Dissertation (University of Nottingham only)] (Unpublished)

Cresswell, Sarah (2011) Defining the Concept of Wavelength in SME relationships with non­‐consulting business support services. [Dissertation (University of Nottingham only)] (Unpublished)

Cui, Jingyue (2015) An investigation of young Chinese consumers’ purchasing motivations toward luxury products. [Dissertation (University of Nottingham only)]

D

DALAL, AVANI (2006) CUSTOMER LOYALTY IN THE SMALL MEDIUM SIZED RETAIL JEWELLERY FIRMS WHAT EXTENT DOES LOYALTY SCHEMES HAVE AN IMPACT ON REPEAT PATRONAGE? WHAT OTHER FACTORS CAUSE REPEAT PATRONAGE?: A DYADIC EXPLORATION. [Dissertation (University of Nottingham only)] (Unpublished)

DAchiardi, Luis (2010) Co-creation of Radical Innovations in Networks. [Dissertation (University of Nottingham only)] (Unpublished)

DONG, Junming (2017) Symbolic Self-Gifts: Exploring the Role of Self-Gift Behaviour during the Period of Liminal Transition. [Dissertation (University of Nottingham only)]

Daga, Nikunj (2007) NOKIA'S MARKETING STRATEGIES IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Dai, Sicheng (2022) Chinese Students' Expectations of Postgraduate Study Experience at UK Universities in the Context of Higher Education Marketisation. [Dissertation (University of Nottingham only)]

Dani, Saumil (2011) Effects of Customer Loyalty on the Profitability and the Brand Equity of the Companies in the Ports and Sez Sector. [Dissertation (University of Nottingham only)] (Unpublished)

Das Gupta, Nilanjan (2010) Market penetration and business development strategies for Silver Atena’s Automated Test Equipments for the UK market. [Dissertation (University of Nottingham only)] (Unpublished)

Day, Alison Claire (2006) "How does Estee Lauder GWP impact the long-term health of the brand?". [Dissertation (University of Nottingham only)] (Unpublished)

Deng, Jiefang (2017) Examining reasons for irresponsible driving and improving the effectiveness of road safety interventions through social marketing. [Dissertation (University of Nottingham only)]

Denison, Holly (2016) A Content Analysis of Number Seven Advertisements from the 1970’s: The Interplay Between Beauty Advertising, Western Beauty Ideals, and Values. [Dissertation (University of Nottingham only)]

Desai, Tanvi (2008) Children's influence on family purchase decision in India. [Dissertation (University of Nottingham only)] (Unpublished)

Devidasani, Neha (2010) Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions. [Dissertation (University of Nottingham only)] (Unpublished)

Dhanuka, Suyash (2007) INVESTIGATING THE IMPACT OF MIXED TENURE POLICY ON THE OWNER, DEVELOPER, SOCIAL RENTER AND SOCIETY IN THE UK. [Dissertation (University of Nottingham only)] (Unpublished)

Dillu Koshy, Thomas (2010) Consumer Evaluations of Brand Extensions in An FMCG Sector. [Dissertation (University of Nottingham only)] (Unpublished)

Doan, THI THUY DUNG (2018) What makes an ad funny? Is humour effective and what causes humour effects in advertising? [Dissertation (University of Nottingham only)]

Dodhia, Shreya (2008) The Effects of Word Of Mouth on Movies & Its Impact on the Audience's Choice. [Dissertation (University of Nottingham only)] (Unpublished)

Dong, Huiyun (2017) Examining the impact of social media on consumer perception of corporate reputation. [Dissertation (University of Nottingham only)]

Dos Santos, Roberta, Allam, Dina, Murphy, John and Del Corral, Jose Alberto (2010) Gaining Competitive Advantage in The European Pharmaeutical Generics Market. [Dissertation (University of Nottingham only)] (Unpublished)

Draganoiu, Sandra-Madalina (2011) Measuring the Impact of Social Media on Brand Trust A Case Study of Virgin Media. [Dissertation (University of Nottingham only)] (Unpublished)

Du, Mingjie (2010) Why Chinese Consumers Prefer Housing Ownership to Renting Before Marriage: An investigation of Chinese young consumers' rent-versus-buy housing decisions. [Dissertation (University of Nottingham only)] (Unpublished)

Du, Qi (2013) Hello“Fake”, Goodbye “Real”: a study of the motivations of Chinese consumers to purchase counterfeits. [Dissertation (University of Nottingham only)] (Unpublished)

Du, Shengye (2019) Motivation of self-gift consumption in fashion goods. [Dissertation (University of Nottingham only)]

Duffey, Rachel (2008) Consumer Protection Against Misleading Advertising: Individual Voluntary Arrangements. [Dissertation (University of Nottingham only)] (Unpublished)

deng, yang (2016) Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. [Dissertation (University of Nottingham only)]

deng, yang (2016) Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. [Dissertation (University of Nottingham only)]

E

Enwo, Orieoma A. O. (2019) Luxury Spaces and the Five Senses: the Impact of Sensory Marketing on Customer Experience in Luxury Retail. [Dissertation (University of Nottingham only)]

Evert, Malin (2020) Sexualized Performance Athletes: An exploratory ZMET study of female athletes’ perceptions. [Dissertation (University of Nottingham only)]

Ewing, Glen Kingsley (2009) Humorous advertising used on TV: The effects of this appeal upon brand awareness. [Dissertation (University of Nottingham only)] (Unpublished)

F

FAVROT, Camille (2009) AXA Banque: An evaluation of AXA Group's entry into the French banking market. [Dissertation (University of Nottingham only)] (Unpublished)

FU, JIE (2019) The nature of conflict in design agency-supplier-business customer triads in NPD projects. [Dissertation (University of Nottingham only)]

Fawcett, Oliver (2008) Consumers Perceptions of the Ethics of Brand Placement in Hollywood Movies: A Cross-Cultural Study of Chinese and English Students at the University of Nottingham. [Dissertation (University of Nottingham only)] (Unpublished)

Feng, Mengyi (2018) Exploring the impact of e-WOM on customer purchasing intention and co-creation of adults who use Taobao. [Dissertation (University of Nottingham only)]

Feng, Ruilan (2008) HOW LIFE TRANSITION HAS AFFECTED THE CONSUMER BEHAVIOUR OF CHINESE INTERNATIONAL STUDENTS IN THE UK: AN GENERAL PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

Feng, Y.T. (2017) The Effect of Time-limited Products on Consumers’ Buying Decision: An Empirical Research in Taiwan. [Dissertation (University of Nottingham only)]

Fernandes, Francis John (2011) Facebook, Is It Really Worth Advertising Here? A Study Based on The Views of The Students Studying at the University of Nottingham. [Dissertation (University of Nottingham only)] (Unpublished)

Fernandez, Sarah Kathryn (2008) Personalisation: Developing or Destroying Customer Relations? [Dissertation (University of Nottingham only)] (Unpublished)

Flower, Rachel (2020) The Instagram Aesthetic: Exploring the relationship between colour and consumer engagement amongst social media's beauty brands. [Dissertation (University of Nottingham only)]

Foong, Marc (2006) Managing Stakeholder Relationships in CRM Implementation. [Dissertation (University of Nottingham only)] (Unpublished)

Fu, Ruidan (2022) Investigation of HUAWEI Phone Product Opinions Using Aspect Based Sentiment Analysis (ABSA) on Customer Reviews. [Dissertation (University of Nottingham only)]

Fulwadhya, Aakrati / A (2009) IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

G

GENG, Mingze (2017) An Investigation of How Social Media Opinion Leaders Impact on Chinese Millennials’ Purchase Decision and to Evaluate the Effectiveness of the Influence During the Decision-Making Process. [Dissertation (University of Nottingham only)]

GOEL, AKANSH (2017) Examining how brand image influences consumer purchasing. [Dissertation (University of Nottingham only)]

GU, ANQI (2017) The Representation of Ideal Beauty in Advertising--A longitudinal study of No.7. [Dissertation (University of Nottingham only)]

Gala, Harshil (2010) Consumer’s Influence on New Product Development in The Automobile Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Gallage, H.P.Samanthika (2014) Peer Group Involvement on Youth Alcohol Consumption. [Dissertation (University of Nottingham only)] (Unpublished)

Gan, Lu (2011) Attitude of Young Adults towards New Luxury Brand Positioning in Chinese Coffee Market. [Dissertation (University of Nottingham only)] (Unpublished)

Gan, Wenqian (2006) Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace. [Dissertation (University of Nottingham only)] (Unpublished)

Gao, Mingyang (2013) Mind the "Attitude-behaviour Gap" in the Ethical and Sustainable Decision Making: An Application of Neutralization Theory. [Dissertation (University of Nottingham only)] (Unpublished)

Gao, Shijing (2018) Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique. [Dissertation (University of Nottingham only)]

Gao, Tiannan (2019) The Effectiveness of Short-Video Social Media Advertising: A Case Study of Tik Tok And Kwai In China. [Dissertation (University of Nottingham only)]

Garg, Nitasha (2012) INFLUENCE OF BRANDING ON THE INDIAN CONSUMER’S PURCHASE DECISIONS FOR MOBILE PHONES. [Dissertation (University of Nottingham only)] (Unpublished)

Gaur, Divya (2018) Can Distributional Semantic Models identify substitutes and complements in shopping cart data? [Dissertation (University of Nottingham only)]

Gavronski, Maarja (2007) Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype. [Dissertation (University of Nottingham only)] (Unpublished)

Gearhart, Heather (2017) Assessing the Competitive Advantage of the Association of Volleyball Professionals (AVP) in Events Marketing. [Dissertation (University of Nottingham only)]

Ghiya, Krishn/ KG (2015) An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising. [Dissertation (University of Nottingham only)]

Gibbings, James Michael (2010) Who is saying what? An investigation into Word-of-mouth Communication at the British Council Singapore Teaching Centre. [Dissertation (University of Nottingham only)] (Unpublished)

Gleason, Emily (2014) Sex In Advertising: An Exploratory Study Of The Heterosexual Perception. [Dissertation (University of Nottingham only)] (Unpublished)

Godha, Kartika (2007) A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector. [Dissertation (University of Nottingham only)] (Unpublished)

Gong, Yu-Qing (2017) An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7. [Dissertation (University of Nottingham only)]

Goupilleau, Virginie (2006) The Impact of Direct Environment on Children Socialization as Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Gregory, Alex (2016) A study measuring the effects of customer empowerment in co-creation. [Dissertation (University of Nottingham only)]

Griffin, Hali (2012) The Role of Social Media in New Movie Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Grover, Tania (2006) Relationship Marketing and the Effect of Culture in the Business-to-Business Context- Focusing on the Garment Exporters in India. [Dissertation (University of Nottingham only)] (Unpublished)

Gu, Junwen (2020) Ironic effect on emotional response and attitude: moderating role of incongruity degree. [Dissertation (University of Nottingham only)]

Gu, Qinyan (2019) An Exploratory Study on Value Co-creation in High Education with a Focus on Interactions: A Case Study of the University of Nottingham from a Consumer Perspective. [Dissertation (University of Nottingham only)]

Gu, Qiongwei (2010) Compare Chinese International Students Online Purchase Behaviours of Personal Computers with UK Students. [Dissertation (University of Nottingham only)] (Unpublished)

Gu, Weiwei (2017) Understanding the determinants of self-service technology (SST) adoption in fast-food chain setting. [Dissertation (University of Nottingham only)]

Gu, junwen (2020) Ironic effect on emotional response and attitude: moderating role of incongruity degree. [Dissertation (University of Nottingham only)]

Guillobez, Valerie Barbara Juliette (2007) Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions. [Dissertation (University of Nottingham only)] (Unpublished)

Guitton, Olivier (2007) Brand-Customer Relationships: Web 2.0 and Online Brand Communities. [Dissertation (University of Nottingham only)] (Unpublished)

Gulsun, Zeynep Seyda (2014) An Investigation of the Relationship between National Culture and Brand Loyalty – A Cross-Cultural Comparison between UK and Turkey in Luxury Fashion Online Brand Communities. [Dissertation (University of Nottingham only)] (Unpublished)

Guo, Fuqiang (2022) Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products. [Dissertation (University of Nottingham only)]

Guo, Meng (2016) The influence of online shopping reviews on customer purchase intention - The case of Alibaba online shop in China. [Dissertation (University of Nottingham only)]

Gupta, Archit (2016) Customer Perceived Value- Challenges and Opportunities of Indian Retail Stores. [Dissertation (University of Nottingham only)]

Gupta, Prachi (2013) Impact of Controversial Advertising on an Individual's Intent to Purchase. [Dissertation (University of Nottingham only)] (Unpublished)

Gupta, Vidit (2012) Impact of Country of Origin on Consumer Buying Behaviour: In Context to Foreign Retail Companies in India. [Dissertation (University of Nottingham only)] (Unpublished)

guo, lerui (2007) The influence of website characteristics on online consumer loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

H

HASSAN, Ali Murtaza (2012) "HOW TO MARKET THE PRESSAC BRAND TO EXISTING AND POTENTIAL CUSTOMERS". [Dissertation (University of Nottingham only)] (Unpublished)

HSU, WEI-LUN (2007) The Comparison of Guanxi and Relationship Marketing on Business Management- A Case Study of Traditional and New Industries in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

HSU, WEI-LUN (2007) The Comparison of Guanxi and Relationship Marketing on Business Management-A Case Study of Traditional and New Industries in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

HUANG, YUN-TING (2016) An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours. [Dissertation (University of Nottingham only)]

HUNG, TZECHI (2017) How Do Young Professionals in Taiwan Experience Sexual Imagery in Advertising? A ZMET Study. [Dissertation (University of Nottingham only)]

Haefke, Juliane (2012) Green Branding and its Effects on Consumer Attitudes An Empirical Study using the Example of Sustainable Coffee. [Dissertation (University of Nottingham only)] (Unpublished)

Hallam, Thomas Alexander (2015) An Investigation into the use of Social Media by Small Businesses. [Dissertation (University of Nottingham only)]

Han, Ching-Cheng (2008) Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in Cosmetics Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Hao, Jie (2008) The Impact of Word of Mouth on Motion Picture Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Haoran, Wang (2011) The Impacts of Experiential and Cultural Change towards Chinese college students’ Luxury Consumption: A Cross-group Study between Domestic and Overseas Chinese students. [Dissertation (University of Nottingham only)] (Unpublished)

Haque, Sadia (2011) An Investigation of Power Effect on Conspicuous and Non-Conspicuous Consumption of Counterfeited Branded Products. [Dissertation (University of Nottingham only)] (Unpublished)

Harichand, Simran (2022) Development of Sustainability and Ethics Related Metrics to Guide Market Shaping Efforts by Microbusinesses. [Dissertation (University of Nottingham only)]

Hauk, Fabian (2018) The Impact of Branding and Co-Branding on Consumer Decision-Making. [Dissertation (University of Nottingham only)]

Hay, Justine (2010) Critical Analysis of e-retailing and the use of the virtual environment by luxury fashion brands. [Dissertation (University of Nottingham only)] (Unpublished)

Hayat, Nasir (2006) Housing Associations and Relationship Marketing: Customers, Communication and Relationships. [Dissertation (University of Nottingham only)] (Unpublished)

He, Han (2017) consumers’ motivations of secondhand exchanges in virtual communities: the case of Idle Fish. [Dissertation (University of Nottingham only)]

He, Shushi (2008) Chinese Adolescents' Influence on Family Decision Making. [Dissertation (University of Nottingham only)] (Unpublished)

Herrmann, Johannes (2010) The importance of the region of origin effect and its implication for marketers: A qualitative research study in the Bakery Industry in Swabia. [Dissertation (University of Nottingham only)] (Unpublished)

Ho, J (2015) Millennial generation preferences in food and the effects on willingness to pay. [Dissertation (University of Nottingham only)]

Hoak, Katherine (2006) Word-of-Mouth Marketing in the Music Industry: Are Record Labels Communicating Effectively With Their Target Market? [Dissertation (University of Nottingham only)] (Unpublished)

Hoang, Hong (2008) Content Analysis Customer Education on Websites of Leading Financial Companies. [Dissertation (University of Nottingham only)] (Unpublished)

Hoffmann, Christin (2012) Revising the Anticipated Success of Car Sharing Schemes: A Psychological Investigation into Car Owner's Materialistic and Attitudinal Values. [Dissertation (University of Nottingham only)] (Unpublished)

Howard, Christina (2010) Co-creating value at Christmas: A study of portrayals of Christmas consumption in Women's Interest Magazines. [Dissertation (University of Nottingham only)] (Unpublished)

Hsiao, Ching-Wei (2006) iPod Fever: An Exploratory Study of Negative Symbolic Consumption in MP3 Player Market. [Dissertation (University of Nottingham only)] (Unpublished)

Hsieh, Heng Hui, Berry (2009) International Branding. [Dissertation (University of Nottingham only)] (Unpublished)

Hsieh, Ming-Hsun (2009) Understanding the Relationship Marketing and the Guanxi within the Taiwanese Auto Parts Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Hsieh, Ya-Yun (2010) Taiwanese Consumers’ Perceptions of Local and Global Brands: An Investigation in Taiwan Computer Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Hsu, Han-Chang (2007) Using Strategy Maps to assess CRM implementation: a case study of an international IT company in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Hsu, Yung-Fen (2008) The Effects of Price Promotions on Consumers's Perceived Value and Purchase Intention. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Chen Chi (2006) A study of consumer consumption and consumption experience from an experiential marketing perspective -using the Eslite Bookstore in Taipei as an example. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Fuzhi (2008) Donors' Beliefs about Persuasion Episodes in Chariy Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Liang-Chin (2006) The Marketing Mix and Service Quality in Relation to Their Impacts on Customer Satisfaction: A Study of Fast Food Chains in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Xiaosheng (2008) Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Yanwen (2007) Chinese Consumers Perceptions on Local and Global Brands An empirical analysis with reference to the Household White Goods (HWG) in China. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Yu-Chiao (2013) Comparison of Higher Fashion Involvement Group and Lower Fashion Involvement Group in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Ziyue (2020) Insights on the Role of Social Media Tools for B2B SMEs: Case of UK Firms during and after COVID-19. [Dissertation (University of Nottingham only)]

Hung, Chien-Ju (2008) The Analysis of Factors that Influence Female Impulse Buying During Online Transactions. [Dissertation (University of Nottingham only)] (Unpublished)

Hwang, Jui-Chin (2005) "Service Recovery: The Effects of Complaint Handling on Post-complaint Relationship Intention and Customer Switching Behaviour in the Taiwan Fastener Industry". [Dissertation (University of Nottingham only)] (Unpublished)

I

ILIESCU, R I (2019) The implementation of a novelty concept and measurement model for a developing B2B marketplace. [Dissertation (University of Nottingham only)]

Iem, Marina (2010) The role of celebrities as an aspirational reference group in the online environment for consumers of the Generation Y. [Dissertation (University of Nottingham only)] (Unpublished)

Iftikhar, Maha (2014) Social Media Profiles:Extended Self, Ideal Self, Amended Self or a True Reflection of Consumer Personality. [Dissertation (University of Nottingham only)] (Unpublished)

Irwin, Virginia (2006) Towards an Internationalisation Strategy for UK Higher Education. [Dissertation (University of Nottingham only)] (Unpublished)

Isherwood, James Allan Donald (2008) An Exploratory Study Into Stakeholder Marketing: An Investigation Into Stakeholder Preferences With Respect To Corporate Identity and Environmental Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Isik, Gizem (2014) Attachment in Marketing: An Exploratory Study of the Role of Social Media in the Creation of an Emotional Bond Between Luxury Fashion Brands and Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

J

JACQUE, Laura (2014) Brand Community Building in Peer-to-Peer sharing – The case of Blablacar. [Dissertation (University of Nottingham only)] (Unpublished)

JI, Yan (2009) Why Chinese Consumers Prefer the Wet Market Rather Than the Supermarket for Daily Food Consumption -An Investigation in Chinese Food Shoppers. [Dissertation (University of Nottingham only)] (Unpublished)

Jackson, Madeline (2022) An Investigation into The Effect of Social Media on Body Image and Self-Esteem on British Women Aged 20-23. [Dissertation (University of Nottingham only)]

Jaggi, Rajiv Raja (2007) A Research on Market Orientation of SMES in India: A Qualitiative Approach. [Dissertation (University of Nottingham only)] (Unpublished)

Jain, Aditi (2020) CUSTOMER ENGAGEMENT AND BUILDING BRAND LOYALTY ON THE SOCIAL MEDIA-BASED COMMUNITY ON FACEBOOK AND INSTAGRAM IN INDIA. [Dissertation (University of Nottingham only)]

Jain, Pritesh (2016) Role of colour in packaging and affect on consumer purchase intention. [Dissertation (University of Nottingham only)]

Jain, Sushilkumar (2012) Advertising Effectiveness In Events. [Dissertation (University of Nottingham only)] (Unpublished)

James, Alfred (2017) A Critical Analysis of Social Media Influencers and their influence on consumer choices of Restaurants in Dubai. [Dissertation (University of Nottingham only)]

Jessop, Joshua (2018) How imagery and brands in luxury perfume advertisements transport the consumer and contribute to the creation of the postmodern symbolic identity. [Dissertation (University of Nottingham only)]

Jhaveri, Gautam Sandeep (2012) How is the consumer’s behavior influenced by their perceived ethical, environmental and social factors in luxury jewellery industry in India? [Dissertation (University of Nottingham only)] (Unpublished)

Jhaveri, Sagar (2007) CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

Jiang, Baitao (2011) Exploring the branding and marketing communications strategies of Nottingham MBA in China. [Dissertation (University of Nottingham only)] (Unpublished)

Jiang, Yueqing (2012) Viral Advertising: Branding Effects from Consumers’ Perspectives. [Dissertation (University of Nottingham only)] (Unpublished)

Jiawen, Fan (2020) The effect of ad appeal in influencing attitudes and purchase intentions toward green products. [Dissertation (University of Nottingham only)]

Jin, Yang (2020) The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China. [Dissertation (University of Nottingham only)]

Jin, Yefan (2017) Individual Factors of Chinese Youth Scepticism toward TV Advertising. [Dissertation (University of Nottingham only)]

Jin, Yuchen (2022) Can customer loyalty created by online brand experience affect physical product sales? [Dissertation (University of Nottingham only)]

Jones, Victoria Collette (2006) Client De-Selection by a Professional Service. [Dissertation (University of Nottingham only)] (Unpublished)

Joyce, Lydia (2013) Product placement on UK television: Is the expenditure worth the outcome? [Dissertation (University of Nottingham only)] (Unpublished)

jalan, nikhil (2006) IMPULSE BUYING, PERSONALITY TRAITS, IN-STORE ATMOSPHERICS, AND THEIR INTERACTION. [Dissertation (University of Nottingham only)] (Unpublished)

K

KAPOOR, RIYA (2017) CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS. [Dissertation (University of Nottingham only)]

KUANG, LEI (2019) Perceived Difference in Typefaces to The Desirability of Products. [Dissertation (University of Nottingham only)]

Kalyanpur, Sumedh (2009) Exploring and evaluating entry strategies for Small and Medium sized Enterprises entering emerging markets: The case of InterContinental Brands and its prospective entry into India. [Dissertation (University of Nottingham only)] (Unpublished)

Kapadia, Vidhi (2013) Ethical Consumption inFashion. [Dissertation (University of Nottingham only)] (Unpublished)

Kapur, Rhea (2006) Globalization of High Street UK Brands in the Indian Retail Market and Its Impact on the Culture and Buying Behaviour of Indians. [Dissertation (University of Nottingham only)] (Unpublished)

Karanapakorn, Varisara (2016) Identity construction through online luxury consumption among young consumers. [Dissertation (University of Nottingham only)]

Karayiannis, Georgios (2015) Exploring the motivations and emotions underlying rewarding self-gift giving and how they encourage achievement oriented goals. [Dissertation (University of Nottingham only)]

Kasat, Arpit (2008) Understanding Buyer Sypplier Relationship in The Kids Wear Industry in India-Examining The Role of Various Constructs. [Dissertation (University of Nottingham only)] (Unpublished)

Kasidi, Irfan Handaru (2017) Constructing a Marketing Communication Plan for a Start-up Cloud-Based Manufacturing (CBM) Firm: The Case Study of Co-Fabrico. [Dissertation (University of Nottingham only)]

Katterfeld, Eva-Maria (2016) Advertising Avoidance on the Internet: An Empirical Study about the Antecedents of Ad Blocking. [Dissertation (University of Nottingham only)]

Kaur, Rajbir (2014) Effectiveness of celebrity endorsement in India. [Dissertation (University of Nottingham only)] (Unpublished)

Kayani, Junaid (2016) The Use & Effectiveness of Storytelling Advertisements Upon Consumer Emotions. [Dissertation (University of Nottingham only)]

Kazi, Zaid (2010) Role of Social Media in Banking. [Dissertation (University of Nottingham only)] (Unpublished)

Kedia, Nikheel (2006) CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS. [Dissertation (University of Nottingham only)] (Unpublished)

Kertbo, Kia (2008) Consumer value co-creation in online communities: What is the consumer's motivation for participating and contributing in an online community? [Dissertation (University of Nottingham only)] (Unpublished)

Khachontantiphop, Phalida (2011) Examine the Role of Brand Experience in Value Co-creation. [Dissertation (University of Nottingham only)] (Unpublished)

Khalid, Faizan (2010) Impact of Packaging as a Marketing Strategy to Counter Increasing Competition. [Dissertation (University of Nottingham only)] (Unpublished)

Khalid, Sana (2009) The Effect of Branding on Customer Loyalty - A Case Study on the Leading Brand (Mobilink) and its comparison with the Follower Brands. [Dissertation (University of Nottingham only)] (Unpublished)

Khan, Ghazan Mohammad Shah (2019) The Effectiveness of Customer Reviews in the Tourism Industry. [Dissertation (University of Nottingham only)]

Khan, Sameer Mohammed (2007) Disservice to Children; Advertising an Ethical issue. [Dissertation (University of Nottingham only)] (Unpublished)

Khan, Shahira (2011) THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

Khandelwal, Nikita (2011) Role of consumer referrals in decision making and their role in building online brand communities- Case study 50cycles.com. [Dissertation (University of Nottingham only)] (Unpublished)

Khanna, Sneha (2012) Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India. [Dissertation (University of Nottingham only)] (Unpublished)

Khara, Priyal (2012) Impact of social media and user- generated content on travellers for vacation decision-making. [Dissertation (University of Nottingham only)] (Unpublished)

Kilpady, Nikhil (2005) Relationship Marketing in Professional Services: A Case Study of Architectural Practice. [Dissertation (University of Nottingham only)] (Unpublished)

Kim, Joon Hwan (2008) Wal-Mart and Carrefour's Retail Internationalisation Failure in South Korea: Application of Institutional Theory. [Dissertation (University of Nottingham only)] (Unpublished)

Kim, Soyoung (2009) A Study of Consumer Ethnocentrism in Korea in Terms of Consumer Decision Making (Self-Concepts, Collectivism and Country-of-Origin). [Dissertation (University of Nottingham only)] (Unpublished)

Kkalis, Myria (2010) The Power of the Tribe And Advertisement Avoidance in Online Communities. [Dissertation (University of Nottingham only)] (Unpublished)

Kocánová, I. (2018) Investigating the presence of Gender Differences in eWOM. [Dissertation (University of Nottingham only)]

Koh, See Yong (2009) Customer Satisfaction & Loyalty in the Singapore Retail Fuel Market. [Dissertation (University of Nottingham only)] (Unpublished)

Kokulkiat, Suthee (2006) Exploring Thai Consumers Motivation for Purchase of Home Design Decoration Goods. [Dissertation (University of Nottingham only)] (Unpublished)

Komoczi, Viktoria (2014) Digital Engagement of Local Authorities: From Social Butterflies to Engaged Citizens – A focus on the Nottingham City Council. [Dissertation (University of Nottingham only)]

Konstantaki, Violetta (2007) Consumer's Negative emotions, Financial Decisions, Financial Advice. [Dissertation (University of Nottingham only)] (Unpublished)

Kop, Aysegul Eda (2013) Analysing The Effects of Ethical Attitude Levels of Consumers towards The Customers’ Reactions to Other Customers’ Misbehaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Kothari, Samta (2008) TECHNOLOGY ADOPTION BY ELDERS IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Kothari, Silky (2007) A STUDY OF RELATIONSHIP MARKETING IN COMMODITIES EXCHANGES LIKE MCX IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Koukidis, Nikolaos (2007) Brand Preferences, Social Influences and the Stated Needs of the Adolescent Shopper: An Insider's Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Krstic, Tamara (2007) Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns). [Dissertation (University of Nottingham only)] (Unpublished)

Kuffer, Ariane / AK (2009) What should a ‘gold standard’ balanced communications and engagement scorecard look like for the Nottingham University Hospitals? [Dissertation (University of Nottingham only)] (Unpublished)

Kumar, Vaibhav (2009) Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Kumbhat, Priyanka (2017) Sexual Appeals as marketing tool and its influence on consumers. [Dissertation (University of Nottingham only)]

Kuruppu, Asita (2012) How Do Young Adults Develop Preferences Towards Clothing Retail Stores? [Dissertation (University of Nottingham only)] (Unpublished)

Kwa, Francis CH (2010) Third Party Logistics: Is asset intensity competition as asset for growth? [Dissertation (University of Nottingham only)] (Unpublished)

Kwan, Shuk Man (2014) Motivation of Chinese consumers toward Western luxury clothing products. [Dissertation (University of Nottingham only)] (Unpublished)

Kwok, Jonathan (2010) Corporate Social Responsibility – The Global Financial Crisis: A Case Study on the Rise of Toyota and the Demise of General Motors. [Dissertation (University of Nottingham only)] (Unpublished)

L

LAI, Wing-Lam (2022) The integration of pop-culture into social media marketing campaign - Studying firm-generated memes in Hong Kong. [Dissertation (University of Nottingham only)]

LAMBERT, Claire (2015) An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley. [Dissertation (University of Nottingham only)]

LAMBERT, Claire (2015) An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley. [Dissertation (University of Nottingham only)]

LI, GUANLIN (2009) An Analysis of External Influence Factors of High-emission Passenger Car Consumption in China. [Dissertation (University of Nottingham only)] (Unpublished)

LI, LI (2019) In Virtual Travel Communities, to examine an extended model of the theory of planned behavior used to explain how identified factors to affect co-creation intentions. [Dissertation (University of Nottingham only)]

LI, WEI (2019) Effectiveness of In-app Advertising in the Context of the Chinese Market: A Study of the App “RED”. [Dissertation (University of Nottingham only)]

LI, YIGE (2022) The impact of virtual tour on tourism: the role of virtual tourism in COVID-19 and the impact on on-site tourism. [Dissertation (University of Nottingham only)]

LI, Yingnan (2015) How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium? [Dissertation (University of Nottingham only)]

LUO, CHI (2012) An Investigation of The Relationship Between Instant Messenger Adoption and Consumers' Purchase Behavior in Chinese Online Market, through a Trust-based Consumer Decision-Making Model. [Dissertation (University of Nottingham only)] (Unpublished)

Laboure, Alice (2009) Vertical Integration and its Impact on Market Orientation. [Dissertation (University of Nottingham only)] (Unpublished)

Lai, Yu-Ju (2008) Comparison And Contrast of Retirement Attitude and Personal Pension Purchase Behavior Between Group Aged 26 to 30 and Group Aged 31 to 35 in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Lall, Manjit (2007) The Development and use of Category Management practice in UK retailing. [Dissertation (University of Nottingham only)] (Unpublished)

Lall, Manjit, Dhage, Seemit, Gupta, Rahul and Manjee, Rizwan (2007) An Investigation of the Electrical Beauty Products Category for Boots.com. [Dissertation (University of Nottingham only)] (Unpublished)

Lam, Joyce (2007) THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE SINGAPORE PHARMACEUTICAL INDUSTRY:FROM THE PERSPECTIVE OF RELATIONAL INFORMATION PROCESSES. [Dissertation (University of Nottingham only)] (Unpublished)

Lambourdiere, Edwina (2014) The role and effect of service network actors on continuous service innovation: A case study in the business-to-business health sector. [Dissertation (University of Nottingham only)] (Unpublished)

Lazarou, Katerina (2019) The Effects of Personality Traits and Processing Fluency on Visual Social Media Content. [Dissertation (University of Nottingham only)]

Le, Man Khanh (2016) The investigation of consumer attitude towards Western and Eastern Television advertisements: The perspective of Vietnamese housewives in United Kingdom and Viet Nam. [Dissertation (University of Nottingham only)]

Le Beller, Marion (2011) The opportunity of company’s input through social networks sites: Corporate social responsibility communication’s impacts on stakeholders. Case study of Nestlé and The Body Shop. [Dissertation (University of Nottingham only)] (Unpublished)

Lebreton, Tiphaine (2006) Marketing international luxury brands in China. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Chanyoung (2020) Decision-making for high-involvement products: Topic modelling using online reviews. [Dissertation (University of Nottingham only)]

Lee, Chin Teong (2006) A Study on Customer Preservation and Constancy in the Malaysia Mid-Market Hotel Segment. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, GimTee (2006) BUSINESS PROPOSAL 24 HOURS CHILDCARE & DEVELOPMENT CENTRE. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Kyung Ho (2006) A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY. [Dissertation (University of Nottingham only)] (Unpublished)

Lees, Samuel Robert (2008) The Effect of Controversy on Brand Visibility and Consumer Awareness in Formula One. [Dissertation (University of Nottingham only)] (Unpublished)

Lenoir, Marine (2009) Consumer's perceptions and attitudes when seeing product placement in cinema movies. [Dissertation (University of Nottingham only)] (Unpublished)

Lertsakdumrongkul, Vorapop (2013) The Study of Hypermarket in Thailand: The Influence of Store Environments on Consumer Evaluation. [Dissertation (University of Nottingham only)] (Unpublished)

Lertwanichkijkul, Jiraporn (2006) The Unusual Pattern: Conspicuous Consumption of Housing in Thai Real Estate Market. [Dissertation (University of Nottingham only)] (Unpublished)

Li, Alan/S (2013) Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products. [Dissertation (University of Nottingham only)] (Unpublished)

Li, Haobo (2022) The Impact of Perception of CSR on Purchase Intention with Mediating Role of Loyalty and Trust. [Dissertation (University of Nottingham only)]

Li, Jia-Ying (2019) The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China. [Dissertation (University of Nottingham only)]

Li, Kangying (2022) Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context. [Dissertation (University of Nottingham only)]

Li, Kuanyi, Li (2017) Exploring the nature and processes of experiential marketing as delivered in context of the luxury airline service. [Dissertation (University of Nottingham only)]

Li, Qiutong (2019) Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective. [Dissertation (University of Nottingham only)]

Li, Wei-Hsuan (2006) The Consumer Behaviour of Taiwanese Young People: With Respect to Luxury Brand Products. [Dissertation (University of Nottingham only)] (Unpublished)

Li, Weiran (2022) Differences in luxury value perceptions and purchase intentions among different generations of Chinese consumers. [Dissertation (University of Nottingham only)]

Li, Xin-Ya (2018) An Investigation of the Influence of Travel Bloggers and Vloggers on Consumer's Toursim Decision Making in China. [Dissertation (University of Nottingham only)]

Li, Yanbo (2019) The Effect of Social Commerce Information Sharing on Hotel Booking Intention in China. [Dissertation (University of Nottingham only)]

Liang, Jiajia (2013) Consumption of Image-Related Luxury Products: An Exploratory Study of Chinese Students in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

Liang, Jiamei (2022) The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province. [Dissertation (University of Nottingham only)]

Liang, Meng (2012) Acquiring and Retaining customers in a UK small IT Company: a case study of Company SG. [Dissertation (University of Nottingham only)] (Unpublished)

Liang, Yingjun (2022) A study of the factors influencing advertising avoidance in the context of Chinese social media. [Dissertation (University of Nottingham only)]

Liang, Yuan (2019) Consumer Engagement in Social media: The Impact of Influencer Marketing on Millennials’ Cosmetic Purchasing Behavior in China. [Dissertation (University of Nottingham only)]

Lilley, Matthew (2012) A Study to Analyze the Most Appropriate Pharmaceutical Product Marketing to Mix to Drive Customer Loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

Lim, Chee Hiong Daniel (2009) Building a Customer Centric Business for Service Excellence and Competitive Advantage in the Singapore Banking Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Lim, Collin Lee Leng (2007) Customer relationship management in Singapore's food court market. Myth or reality? [Dissertation (University of Nottingham only)] (Unpublished)

Limb, Andrew T (2009) Marketing Strategy Development for Belvoir Castle Corporate and Private Events. [Dissertation (University of Nottingham only)] (Unpublished)

Lin, Hung-Miao (2011) Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Baiyi (2012) How Social Media Influences Customers’ Purchase Behaviour and Decision Making. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Jing (2019) Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK. [Dissertation (University of Nottingham only)]

Liu, Jingwen (2011) Young Chinese Consumer’s View on Privacy within the Commercial Context. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Shu (2011) An Exploratory Study of the Psychological Antecedents to Purchase Counterfeit Luxury Products. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Xiao Meng (2006) Customer Relationship Management in Asia/Pacific Cruise Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Xiaoyu (2011) Assessing and enhancing work performance of sales people in direct selling industry in Chinese market. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Yen-Chun (2014) The Effect of Advertainment toward The Affective Motivations of Online Customer Brand Engagement. [Dissertation (University of Nottingham only)] (Unpublished)

Livermore, Rebecca S (2009) How does consumers' knowledge about the persuasion tactics used in advertising (e.g. fear appeals) influence their psychological and behavioural responses? [Dissertation (University of Nottingham only)] (Unpublished)

Ljevar, Vanja (2014) To be, or not to be - a punk; Identity construction within Punk subculture. [Dissertation (University of Nottingham only)] (Unpublished)

Lo, Ai Wei (2013) Consumption Values and Smartphone Choice in Taiwan and China. [Dissertation (University of Nottingham only)] (Unpublished)

Lo, Po-Wen (2009) Users’ intentions towards perceived risks on Internet SNS -base on Facebook and Wretch. [Dissertation (University of Nottingham only)] (Unpublished)

Lockwood, Joseph Benjamin (2010) Co-creating VAlue through Business to Business Experiences. [Dissertation (University of Nottingham only)] (Unpublished)

Long, Yin (2009) The Study of Motivation of Young Chinese Consumers toward Foreign Products. [Dissertation (University of Nottingham only)] (Unpublished)

Lu, Xi (2006) Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Lu, Ying-Shiou (2022) Text Mining on Product Blurbs: Reward Consumption in Cosmetics during the COVID-19 Lockdowns in the UK. [Dissertation (University of Nottingham only)]

Luo, Hongchen (2022) How Customers Experience Brands When Using Augmented Reality. [Dissertation (University of Nottingham only)]

Luo, Xueling (2006) Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion. [Dissertation (University of Nottingham only)] (Unpublished)

Luo, shiyu (2016) Beauty ideals and Advertising values: A content analysis of 1950s and 1960s Number Seven printed advertisements. [Dissertation (University of Nottingham only)]

Luo, shiyu (2016) Beauty ideals and Advertising values: A content analysis of 1950s and 1960s Number Seven printed advertisements. [Dissertation (University of Nottingham only)]

Luo, shiyu (2016) Beauty ideals and Advertising values: A content analysis of 1950s and 1969s Number Seven printed advertisements. [Dissertation (University of Nottingham only)]

liu, dingling (2016) Visual Promotional Materials in Festival Branding: A Case Study of Nottingham Riverside Festival. [Dissertation (University of Nottingham only)]

lou, yingzi (2017) From Consumerism to Sustainability: discussing the attractiveness of “borrowing shop” to Chinese customers. [Dissertation (University of Nottingham only)]

lu, chang ling, shetty, harshitha and lu, man man (2010) Great Britain Smart Meter Roll-out Programme: Customer Engagement Strategy for E.ON. [Dissertation (University of Nottingham only)] (Unpublished)

luo, danye (2008) How to manage a brand to be strong: a study of Zara. [Dissertation (University of Nottingham only)] (Unpublished)

M

M'hamdi, Hasnae (2012) Consumer Information Search for Credence Goods and the Use of Consumer Generated Content. [Dissertation (University of Nottingham only)] (Unpublished)

Ma, Chaoyi (2019) An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers. [Dissertation (University of Nottingham only)]

Ma, Emilie (2022) Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens. [Dissertation (University of Nottingham only)]

Ma, Yao (2016) University as a Business in the Perspectives of Chinese Hard Science Postgraduates. [Dissertation (University of Nottingham only)]

Mahajan, Nikhil (2006) What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer. [Dissertation (University of Nottingham only)] (Unpublished)

Male, Connor (2017) Using relevant resources propose a project offering a development marketing strategy for the events brand ‘Blueprint’. [Dissertation (University of Nottingham only)]

Marks, Annie (2022) Deconstructing the ‘Novel Tourist’ in the ‘New Normal’: An exploration of UK Travel motivations in the aftermath of COVID-19. [Dissertation (University of Nottingham only)]

Martin, Joshua (2020) Understanding leftover consumption through cognitive dissonance theory. [Dissertation (University of Nottingham only)]

Marwaha, Aditya (2008) Impact of China on Indian Garment Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Masayavanij, Puchong (2007) An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Mathan Sankar, Shyamala (2006) Consumer Perception of Global vs. Local Brands: The Indian Car Industry. [Dissertation (University of Nottingham only)] (Unpublished)

May, Chia-Yun (2005) Retaining committed customers for a consumer bank: A study across search-experience-credence products. [Dissertation (University of Nottingham only)] (Unpublished)

Mazgaj, Laura (2013) "Fantasies, feelings and fun" or something more? An interpretative study of the role of extraordinary consumer experience on consumers' attitudes and behaviours. [Dissertation (University of Nottingham only)] (Unpublished)

Mazhar, Muhammad Haider (2015) Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND. [Dissertation (University of Nottingham only)]

McCracken, Iain Nicolas (2006) Strategic Positioning of an East Midlands Graduate Recruitment Service for Sustainable Competitive Advantage. [Dissertation (University of Nottingham only)] (Unpublished)

Mehta, Disha (2014) They Say The Way To A Person's Heart Is Through Good Food. Can A Customer-Dominant Logic Enhance Customer Experience?: Evidence From The Restaurant Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Meina, Makarious (2014) The use of Technological Resources: An investigation of Ad Avoidance Online among Young Adults. [Dissertation (University of Nottingham only)] (Unpublished)

Miao, Weiye (2016) Customer Experiences and Cultural Challenges with Supermarket Self-Checkout Machines in China--- A Technology Acceptance Perspective. [Dissertation (University of Nottingham only)]

Michael, Artemis (2020) Male bodies, objectification and masculinities: A case study on Cyprus. [Dissertation (University of Nottingham only)]

Modi, Shweta (2007) Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand. [Dissertation (University of Nottingham only)] (Unpublished)

Moorjani, Shivani (2013) Social media marketing and its impact on customer based brand equity of luxury fashion products. [Dissertation (University of Nottingham only)] (Unpublished)

Mudge, Timothy Robert (2007) To What Extent Are Websites Used to Segment Target Users: A Website Effectiveness Study. [Dissertation (University of Nottingham only)] (Unpublished)

Mundra, Shreya (2017) The extent of influnce of personalization in customer experience in E-business. [Dissertation (University of Nottingham only)]

Muppala Venkata, Kalyan Kumar (2011) Analysing the quality of service and designing the appropriate marketing mix for Nottingham Counselling Service’s (NCS) offering to the GP Market. [Dissertation (University of Nottingham only)] (Unpublished)

Murphy, John (2010) Strategic Sales – Customer Portfolio Management. [Dissertation (University of Nottingham only)] (Unpublished)

mansilla lobos, roberto javier (2018) Mining Brand Image through the analysis of unstructured online customer reviews: A Machine Learning Approach. [Dissertation (University of Nottingham only)]

N

Nahar, Siddharth (2018) Is User History and Article Meta-Data Enough to Predict Future Behavior? [Dissertation (University of Nottingham only)]

Nair, Samyukta (2007) Beauty and the Beast of Advertising: The impact of idealized images of physical attractiveness on consumer behavior and well- being. [Dissertation (University of Nottingham only)] (Unpublished)

Nanji, Naveed Firoz (2015) “The effects of demarketing campaigns on consumption and consumer behaviour. A study of smokers in the UK. [Dissertation (University of Nottingham only)]

Narain, Raghav (2006) Segmentation, and the Indian Automobile Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Narang, Somil and Dhanuka, Suyash (2007) Internship at Southreef Properties Ltd. [Dissertation (University of Nottingham only)] (Unpublished)

Narula, Divya (2009) Impact of Brand Placements in Bollywood Movies – Researching The Youth. [Dissertation (University of Nottingham only)] (Unpublished)

Neigenfind, Simone (2006) Consumer Confusion in the German DSL Market. [Dissertation (University of Nottingham only)] (Unpublished)

Nejjar, Ichraq (2012) How Does the Agent’s Perceived Intentions Change Consumers Response to the Humorous (Disparagement Humor) Advertisement in Morocco? [Dissertation (University of Nottingham only)] (Unpublished)

Neve, Rachel Elizabeth (2006) "How Prevalent is Compensatory Consumption among 18-35 year olds: Specifically Investigating, Identification, Classification, Manifestation and Experiential elements". [Dissertation (University of Nottingham only)] (Unpublished)

Ng, Man Wai (2007) Consumer Confusion in the UK Skin Care Market. [Dissertation (University of Nottingham only)] (Unpublished)

Nguyen, Anh (2020) Examining the impact of stratified sampling on model performance in automated image caption: a topic modelling approach. [Dissertation (University of Nottingham only)]

Nguyen, Phuong (2012) The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. [Dissertation (University of Nottingham only)] (Unpublished)

Nguyen, Thi Thu Hien (2006) A STUDY OF RELATIONSHIP MARKETING IN THE VIETNAMESE BANKING SECTOR. [Dissertation (University of Nottingham only)] (Unpublished)

Nguyen, Tuyen (2016) A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL. [Dissertation (University of Nottingham only)]

Nigam, Niharika (2007) Scope of Internal Marketing in B2B Companies. [Dissertation (University of Nottingham only)] (Unpublished)

Nightingale, Bethany (2012) The Effects Product Placement within Songs and Music Videos Can Have on Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Nijboer, Johannes (2011) A social perspective on S-D logic. [Dissertation (University of Nottingham only)] (Unpublished)

Nisbet, David (2009) The role of RM for DMCs in the run up to the London Olympics 2012. [Dissertation (University of Nottingham only)] (Unpublished)

Njuguna, Alex M (2010) Mr. [Dissertation (University of Nottingham only)] (Unpublished)

O

Ochen, Eunice (2006) AN EXPLORATION INTO THE INFLUENCES OF CULTURE ON THE RELATIONSHIPS OF CHINESE AND BRITISH CONSUMERS WITH BRANDS. [Dissertation (University of Nottingham only)] (Unpublished)

Ogbemudia, Sarah (2006) Relationship Marketing in Service Organizations: A Review of the Dynamics of Agency-client Relationships. [Dissertation (University of Nottingham only)] (Unpublished)

Okojie, Stella efe (2005) CUSTOMER SATISFACTION WITH ONLINE BANKING. [Dissertation (University of Nottingham only)] (Unpublished)

Ong, Jean Chii (2010) Malaysian Chinese Consumer Behaviours: Heterogeneity in Ethnicity and Acculturation Influence on Consumer’s Perceived Value in Consumption. [Dissertation (University of Nottingham only)] (Unpublished)

Ong, Li Yun (2010) Marketing Mix of Malaysia Passenger Car Tyre and the Paradigm Shift towards Relationship Marketing in the Contemporary Market. [Dissertation (University of Nottingham only)] (Unpublished)

Oozeer, Aneesah (2018) Assessing how Social Media Marketing Motivates Consumers to Purchase New Artists’ Offerings in the Music Industry. [Dissertation (University of Nottingham only)]

Otte, Maren (2009) Analysing the ‘green’ consumer segment in China – An Empirical Study on ‘green’ characteristics of consumers in Ningbo and Shanghai. [Dissertation (University of Nottingham only)] (Unpublished)

Owais, Faizan (2008) INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

orme, H.J. (2013) Why is there a gap between attitudes and behaviours toward healthy eating in low income households in the UK; what action can be taken in an effort to reduce negative attitudes and increase healthier purchasing behaviour? [Dissertation (University of Nottingham only)] (Unpublished)

P

PU, HUIYUN (2022) The effects of influencer marketing on consumers’ purchase intention on beauty products in China. [Dissertation (University of Nottingham only)]

Padwal, Smita (2009) Key Drivers for a successful NPD launch strategy. [Dissertation (University of Nottingham only)] (Unpublished)

Pai, Nagbhushan (2009) Indian Post Graduate Students as Consumers for British Business Schools. [Dissertation (University of Nottingham only)] (Unpublished)

Palanivelu, Anand Raj (2011) A Case Study on Key Account Management at Printo. [Dissertation (University of Nottingham only)] (Unpublished)

Pan, Jieqi (2018) The Impact of Media Type on the Advertising Effectiveness on Mobile Social Media. [Dissertation (University of Nottingham only)]

Pan, Jieqi (2018) The Impact of Media Type on the Advertising Effectiveness on Mobile Social Media. [Dissertation (University of Nottingham only)]

Pang, Hon-Wai / HWP (2009) The extent of customer confusion within the mobile phones market due to a proliferation of mobile phone devices and services brought on by consumer empowerment. [Dissertation (University of Nottingham only)] (Unpublished)

Papantoniou, Andreas (2012) Identifying the most valuable customers of a supermarket chain in Cyprus: A Customer Database Analysis Using RFM. [Dissertation (University of Nottingham only)] (Unpublished)

Park, Jeena (2012) Marketing Challenges of Social Enterprise in UK Healthcare Sector: The Case of Nottingham CityCare Partnership. [Dissertation (University of Nottingham only)] (Unpublished)

Pasuhirunnikorn, Nantanut (2017) Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand. [Dissertation (University of Nottingham only)]

Patankar, Ashutosh (2011) Analysis of Website and Marketing Promotion To Facilitate Online Marketing in Printing Retail Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Patanwala, Taher (2022) A study on the role of customer experience and consumer purchase decision in Luxury Fashion. [Dissertation (University of Nottingham only)]

Patanwala, Taher (2022) A study on the role of customer experience and consumer purchase decision in Luxury Fashion. [Dissertation (University of Nottingham only)]

Patel, Obaid Saleem (2012) A Pakistani Business Process Outsourcing (BPO) Firm’s Internationalisation Strategy for the American Market. [Dissertation (University of Nottingham only)] (Unpublished)

Patil, Mr. Tushar (2010) STUDY OF AGRICULTURAL MARKETING SYSTEM IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Patrungsee, Jittiporn (2016) An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption. [Dissertation (University of Nottingham only)]

Patt, Tanja / TMP (2009) Internal market orientation in law firms– evaluation of internal marketing techniques used for talent retention, job satisfaction and competitive advantage. [Dissertation (University of Nottingham only)] (Unpublished)

Pattie, Ben (2011) EXPLORATORY STUDY OF THE CO-CREATION OF VALUE FOR LUXURY BRAND OWNERS: USING SOCIAL MEDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Peel, Chris (2011) Investigating Methods to Encourage Environmental Behaviour from Employees. [Dissertation (University of Nottingham only)] (Unpublished)

Peng, Can (2012) REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET. [Dissertation (University of Nottingham only)] (Unpublished)

Pham, Dang Hong Ngoc (2017) Information adoption of skincare and makeup product reviews on social media platforms in Vietnam. [Dissertation (University of Nottingham only)]

Pham, N.H (2009) Managerial Perspectives on Integrated Marketing Communications: Use, Practice and Development in Vietnam. [Dissertation (University of Nottingham only)] (Unpublished)

Pham, Thanh Hai (2018) The impact of social media influencers on Vietnamese consumer’s purchase intention in the online travel area. [Dissertation (University of Nottingham only)]

Pietryka, Elizabeth (2007) The Use of Anti-Neutralisation Statements in Charity Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Piliu, A. (2017) A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry. [Dissertation (University of Nottingham only)]

Piret-Gerard, Julie (2012) Consumers’ barriers towards Bluetooth-enabled advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Pitt, Hamish (2006) The Effective Regulation of Tobacco Use in Japan. [Dissertation (University of Nottingham only)] (Unpublished)

Pogson, Glen Richard (2013) How does Alcoa Fastening Systems in Europe sustainably achieve the North American levels of return? [Dissertation (University of Nottingham only)] (Unpublished)

Pominova, Natalia (2008) What Drives Conspicuous Consumption of the Modern-Day Consumers? A Study of Russian Luxury Car Owners. [Dissertation (University of Nottingham only)] (Unpublished)

Popesku, Mihajlo (2008) Women in Serbian Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Pramendorfer, Charlotte (2012) Young Mothers’ Self-Indulgence Behavior – A Qualitative Study on the Impact of Women’s Entrance into Motherhood on their Definition of Self-Indulgence, their Ability and their Will to Self-Indulge. [Dissertation (University of Nottingham only)] (Unpublished)

Pursnani, Natasha (2020) “Did I choose the right University?” Examining the Influence of Post-Purchase Cognitive Dissonance on Word-of-Mouth Behaviours among University Students in the UK. [Dissertation (University of Nottingham only)]

Puthenpurakkal, Sambhunath (2011) Building customer relationships in Indian financial services. [Dissertation (University of Nottingham only)] (Unpublished)

peng, cheng (2015) Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China. [Dissertation (University of Nottingham only)]

Q

QIAN, WENJUN (2010) TRANSFERRING LUXURY FASHION PHYSICAL STORES TO THE INTERNET. [Dissertation (University of Nottingham only)] (Unpublished)

QUINTERO RUBIO, PAULA VANESA (2017) The Transition of Financial Service Organisations towards Co-Creation within a Developing Country Context. [Dissertation (University of Nottingham only)]

qiu, ximin (2019) An Investigation into Factors Affecting UK Influence UK Female Ethical Consumers Purchase Behaviours on Green Beauty and Health Products. [Dissertation (University of Nottingham only)]

R

RAHMAN, MUHIB NOOR (2014) ROLE OF RELATIONSHIP MARKETING IN INTEGRATING A NEW PRODUCT INTO AN INDUSTRIAL BRAND. [Dissertation (University of Nottingham only)] (Unpublished)

RAHMAN, MUHIB NOOR and BASU, NILANJAN (2014) A STRATEGIC ANALYSIS FOR COMMERCIALIZATION OF HIGH SPEED ELECTRICAL MACHINE. [Dissertation (University of Nottingham only)] (Unpublished)

Rakesh, Parameshwara Bangalore (2010) Marketing Analysis - Walesby Forest Outdoor Adventure Activities Centre. [Dissertation (University of Nottingham only)] (Unpublished)

Rapallo, Alex (2012) International Advertising: Strategic and Cultural Insight from practitioners based in the United Arab Emirates. [Dissertation (University of Nottingham only)] (Unpublished)

Ratnayake, Boraluwe Ratnayake Mudiyanselage Nilanthi (2007) Customer Perception on Corporate Social Responsibility and its Impact on Customer Loyalty An empirical investigation with reference to major food retailers in the United Kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Raveendra Prasad, Praveen (2010) Market Research Analysis for the Launch of Electric Cars in India. [Dissertation (University of Nottingham only)] (Unpublished)

Rebeiro, Damian (2015) An empirical study, role and importance of visual merchandising in retail branding- A practitioners’ perspective. [Dissertation (University of Nottingham only)]

Ren, Mengyao (2016) Consumer attitudes toward in-app advertising: an empirical study of Chinese young adults. [Dissertation (University of Nottingham only)]

Ridge, Kiera (2008) What are Charities Doing?: A Content Analysis of Charity Print Media. [Dissertation (University of Nottingham only)] (Unpublished)

Rizkalla, Nosica (2015) Analysis of the Determinants of Sustainable Consumption Behavior in the Context of Indonesian Young Adults. [Dissertation (University of Nottingham only)]

Robertson, Georgia (2018) #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales. [Dissertation (University of Nottingham only)]

Rodriguez Valdez, Adriana (2015) Luxury Consumption: Staging Experiences & Creating Value for Millennials using a Customer-Dominant Logic. [Dissertation (University of Nottingham only)]

Rogozin, Konstantin and Vayshnurs, Anton (2006) Opportunities for UK reinsurance broker on Russian insurance market. [Dissertation (University of Nottingham only)] (Unpublished)

Rosignoli, Manuele (2006) Do loyalty programs affect the relationships between enterprises and customers? An empirical analysis in the grocery industry in Italy. [Dissertation (University of Nottingham only)] (Unpublished)

Rupani, Puja (2006) The Effect of Advertising on Brand Image: A Consumers Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Russ, Florian (2006) Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup. [Dissertation (University of Nottingham only)] (Unpublished)

S

SAINI, CHITRA (2015) Evaluation of the strengths and weaknesses of Text Mining and Netnography as methods of understanding consumer conversations around luxury brands on social media platforms. [Dissertation (University of Nottingham only)]

SHEN, CHIA-YU (2010) Where We Live and Where We Leave: An Exploratory Study about Online Community Participation and Consumption Cycle in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

STYLIANOU, KATERINA (2006) Assessing Service Quality in Cyprus Mobile Telecommunication industry: A case Study of CYTA and Areeba. [Dissertation (University of Nottingham only)] (Unpublished)

SYTNIKOV, EVGENI (2009) Customer value drivers in business markets: Perceptions by purchasing professionals. [Dissertation (University of Nottingham only)] (Unpublished)

Sae-jiu, Sirirat (2007) Consumer Perception and Attitude Towards Foreign Verus Domestic Apparel in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)

Safade, Lana (2015) Value Co-creation in Service Innovation: Makermet Case Study. [Dissertation (University of Nottingham only)]

Sahgal, Shaira (2008) Online Social Networking among students and its impact on Marketing - The Case of YouTube. [Dissertation (University of Nottingham only)] (Unpublished)

Sajdeh, Dhruv (2013) Brand reputation and consumer behaviour: what is the impact of consumer behaviour on brand reputational crisis? [Dissertation (University of Nottingham only)] (Unpublished)

Sakaguchi, Yoshie (2010) A Study of Relationship Building in the Context of Franchising for A Service Provider. [Dissertation (University of Nottingham only)] (Unpublished)

Sakhalkar, Varuni (2012) Destination Branding - Application of Product Marketing Principles to Place Marketing in the ‘GREAT Britain – You’re Invited’ Marketing Campaign. [Dissertation (University of Nottingham only)] (Unpublished)

Sanghai, Megha Sanghai (2007) FAMILY RUN SMEs IN NEPAL AND THEIR APPROACH TO MARKETING. [Dissertation (University of Nottingham only)] (Unpublished)

Santos, Roberta (2010) CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET. [Dissertation (University of Nottingham only)] (Unpublished)

Saraogi, Paridhi (2006) Growth of Retail in India with Pantaloons as a case study. [Dissertation (University of Nottingham only)] (Unpublished)

Sashidharan, Nisha (2011) Exploring Brand Associations and the Impact it has on Generation Y British-Indians and Non-British Indians: A Study of Luxury Fashion Brands. [Dissertation (University of Nottingham only)] (Unpublished)

Shah, Meera (2011) Rural Supremacy. [Dissertation (University of Nottingham only)] (Unpublished)

Shah, Naitik (2008) Antecendents and Consequences of Trust in Diamond Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Shah, Rushabh (2011) Enhancing Services to Develop an Effective Loyalty Program for IKANO Financial Services. [Dissertation (University of Nottingham only)] (Unpublished)

Shanbhog, Krishna, M. (2007) A STUDY OF HEDONIC CONSUMPTION AND EXPERIENTIAL MARKETING IN THE PC/VIDEO GAMING INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

Sharma, Abhilasha (2011) Impact of Celebrity Brand Endorsements on Decision Making of British- Indian Community: An Inter-Generational Comparison. [Dissertation (University of Nottingham only)] (Unpublished)

Sharma, Mrinal (2011) Business Development case and Diversification Strategy for Silver Atena in the UK Automotive sector. [Dissertation (University of Nottingham only)] (Unpublished)

Shen, Yaqiong (2017) An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation. [Dissertation (University of Nottingham only)]

Shen, Ye (2007) Branding in High Fashion Industry in China. [Dissertation (University of Nottingham only)] (Unpublished)

Shetty, Kunal (2012) Market Entry strategy of Interbev UK Ltd. Into the markets of Singapore and Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Shi, Jiayi (2020) The influence of online opinion leaders on the purchase intention of Chinese university students. [Dissertation (University of Nottingham only)]

Shi, Qichao (2012) Consumers' attitudes towards sonic logos. [Dissertation (University of Nottingham only)] (Unpublished)

Shutt, Jennifer (2016) Consumer engagement of The Wildlife Trusts’ experiential campaign 30 Days Wild, and its contribution to organisational objectives. [Dissertation (University of Nottingham only)]

Siddiqui, Imaan Fatima (2016) A study of the nature and determinants of customer experience in an increasingly commoditizing luxury retail sector. [Dissertation (University of Nottingham only)]

Simon, Charlotte (2007) Advertising in a cross-cultural environment: a study of French and Chinese consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Simon, Victor Joel Feria (2005) The Strategic Christian Institution: Applying Strategic Management Theory to Lay Evangelization Organizations. [Dissertation (University of Nottingham only)] (Unpublished)

Sinai Audhy, Shruti Raghuvir (2010) The Effectiveness of In-Game Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Sinanovic, Melissa (2017) To What Extent is the Consumption of the Brand MyProtein linked to Male Identity within the University of Nottingham Context? [Dissertation (University of Nottingham only)]

Singh, Paminder (2008) Consumer Switching in the Energy Industry and Customer Loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

Singh, Virender (2012) To assess the viability of a new service concept and to develop a comprehensive business plan for an energy management consultancy (EMREG). [Dissertation (University of Nottingham only)] (Unpublished)

Sitkowska, F. (2016) Barriers and enablers of the idea generation process within a technically minded team: a case study of MCL Industries. [Dissertation (University of Nottingham only)]

Skiadopoulos, Evagoras (2017) Impact of the economic crisis on Greek Millennials' motivations to buy luxury brands and evaluation of premium products purchase frequency. [Dissertation (University of Nottingham only)]

Smestad, Bente (2006) Consumers' disposition of meaningful possessions through storage. [Dissertation (University of Nottingham only)] (Unpublished)

Smith, Bethany (2022) Exploring impulse buying in millennial consumers during the COVID-19 pandemic. [Dissertation (University of Nottingham only)]

Smith, Sarah Louise (2007) Formulate a Marketing Strategy for a Newly Established Accountancy Business. [Dissertation (University of Nottingham only)] (Unpublished)

Sodhi, Gursharan Singh (2007) Different Modes to Enter India: Case of McDonalds and Coca-Cola. [Dissertation (University of Nottingham only)] (Unpublished)

Souza, Tatum (2017) Examining Sports Endorsement/Sponsorship Campaigns' Effectiveness Towards: Cord-Cutters Brand Attachment. [Dissertation (University of Nottingham only)]

Sribusdee, Nannapas (2022) The impact of mobile service quality on satisfaction and loyalty: a study of online food delivery in Thailand. [Dissertation (University of Nottingham only)]

Sridharan, Niranjan (2009) Product Evaluation, Strategy & Marketing at Negotiation Power. [Dissertation (University of Nottingham only)] (Unpublished)

Stantiall, Stephen (2013) Critical success factors for radical new products, focusing on their launch phase strategies. [Dissertation (University of Nottingham only)] (Unpublished)

Stassi, Francesco (2020) Exploring Consumer Perceptions of the Negative Effects of Red Meat Consumption on the Environment: A Green Demarketing Opportunity. [Dissertation (University of Nottingham only)]

Stath, Ulrike (2007) An Analysis of the Service Marketing and Service Quality of Broadcasting Companies in the United Kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Stefanini, Camille C (2009) Reasons For and Against Giving Money to Charities: A Focus on the French and UK Markets. [Dissertation (University of Nottingham only)] (Unpublished)

Stimpson, Jonathan (2014) An Investigation of the Relationship between Sponsorship and Brand Equity - A Study Exploring Sport Sponsorship in General and the Influence of Consumer Involvement. [Dissertation (University of Nottingham only)] (Unpublished)

Subramaniam, Rajasegaran (2007) A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE. [Dissertation (University of Nottingham only)] (Unpublished)

Suchanti, Pooja (2006) Developing effective marketing communication strategies for FMCG firms in rural India. [Dissertation (University of Nottingham only)] (Unpublished)

Sun, Luping (2007) Understanding Self-gift Consumer Behaviour (SGCB)in China: How culture influences SGCB. [Dissertation (University of Nottingham only)] (Unpublished)

Surana, Rajni (2008) The Effectiveness of Celebrity Endorsement in India. [Dissertation (University of Nottingham only)] (Unpublished)

Surendranath, Anupama (2012) Women's Responses towards Female Nudity in Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Surendranath, Anupama (2012) Women's Responses towards Female Nudity in Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Suresh Jain, Rohit (2008) A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision. [Dissertation (University of Nottingham only)] (Unpublished)

Swift, Olivia (2022) The Exploration of Television Advertising of Infant Formula Milk and How This Impacts on Women’s Feeding Choices. [Dissertation (University of Nottingham only)]

Symeonidou, Christina (2017) Understanding the importance of experiential marketing regarding luxury fashion brands in digital era from the consumer viewpoint. [Dissertation (University of Nottingham only)]

satyaprakash, shilpa (2010) Role Portrayal of Gay Men in Print Advertisements: A Study on US Market. [Dissertation (University of Nottingham only)] (Unpublished)

T

TRAN, HANH UYEN DAM (2012) BRAND EXPERIENCE FOR LUXURY CARS: A CASE STUDY OF VIETNAMESE CONSUMERS. [Dissertation (University of Nottingham only)] (Unpublished)

Tadpikultong, Supavee (2008) The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Tai, Wern Shin Valerie (2009) An Assessment of Mobile Device Internet Services on Customer Perceived Value and Loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

Takiyama, Saori (2008) Factors influencing Household Recycling Behaviour A study of Japanese consumer behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Tam, Kwok Keung (2007) Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Tamilselvam, Arthi (2006) Whose data is it: A Study on Privacy Issues Concerning Targeted Advertising in the Cable and Satellite TV Industries. [Dissertation (University of Nottingham only)] (Unpublished)

Tan, Fonn Hwee Beng (2006) Sustaining Competitiveness in a Commodity Market. [Dissertation (University of Nottingham only)] (Unpublished)

Tang, D.B.Tran (2018) Motivations of service providers to participate in sharing economy platform: An exploratory study of AirBnB hosting experience in Vietnam. [Dissertation (University of Nottingham only)]

Tang, Guo Yir (2016) A new scale for marketing research? - A comparison between Likert scales and interval scales using the Interval Agreement Approach. [Dissertation (University of Nottingham only)]

Tangsiri, Tanaphan (2016) Motivational Factors of Impulse Purchase Behaviour: A Comparison between Gender, Online and Offline Context. [Dissertation (University of Nottingham only)]

Taparia, Sunayna (2008) NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY. [Dissertation (University of Nottingham only)] (Unpublished)

Tay, Charles (2010) OVERSEAS CHINESE BANKING CORPORATION CHILDREN DEVELOPMENT CO-SAVINGS (BABY BONUS) ACCOUNT. [Dissertation (University of Nottingham only)] (Unpublished)

Tejuja, Roshni Arun (2011) Brand Community and Its Effect on Apple Community Members. [Dissertation (University of Nottingham only)] (Unpublished)

Theuring, Jonathan (2019) Examining Brand-Related User-Generated Content on Twitter: Machine Learning Approaches to Topic Analysis and the Investigation of Social Motivations. [Dissertation (University of Nottingham only)]

Theywin, Katirat (2006) What are Thai SME companies motivations for export and how they have chosen their international market which consequently influences on their performance? [Dissertation (University of Nottingham only)] (Unpublished)

Thomas, Gerard (2015) The symbiotic role of marketing and identity on transitional consumption to the ideal body as facilitated by a fitness-driven lifestyle. [Dissertation (University of Nottingham only)]

Thompson, Maja (2012) A STUDY OF AWARENESS LEVELS AND PREFERRABLE INFROMATION SOURCES FOR DENTAL IMPLANTS IN THE UNITED KINGDOM - VOL 1 BREDENT GROUP UK STRATEGIC MARKETING DEVELOPMENT PLAN - VOL 2. [Dissertation (University of Nottingham only)] (Unpublished)

Thorne, Sophie (2018) Gender differences in the responses and attitudes of young adults towards sexual appeals in advertising. [Dissertation (University of Nottingham only)]

Tian, Lingyun (2017) The effectiveness of standardized advertising for Cartier in Chinese market. [Dissertation (University of Nottingham only)]

Tibrewala, Aditya (2011) Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management. [Dissertation (University of Nottingham only)] (Unpublished)

Tiwari, Padmanabh (2010) EVALUATE THE SERVICES IN UK HEALTHCARE INDUSTRY AND SUGGEST WAYS FOR BETTER INTEGRATION AND VALUE CO CREATION BETWEEN CUSTOMERS AND SUPPLIERS: A GE HEALTHCARE PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

Tomlinson, Adam (2007) Is Market Orientation possible within the NHS: Whose common sense will prevail? [Dissertation (University of Nottingham only)] (Unpublished)

Tran Nguyen, Bang Trang (2018) Segmentation based on habit with respect to customer responses to sale promotions. [Dissertation (University of Nottingham only)]

Trianawati, Yusi (2016) Business Plan Jackpot: 2016 to 2019. [Dissertation (University of Nottingham only)]

Tseng, YI-WEI (2016) Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study. [Dissertation (University of Nottingham only)]

Tsou, Ming Ta (2017) The relationship of holidays and perceived quality of life for university students. [Dissertation (University of Nottingham only)]

Twaites, Claire (2007) Creating customer value and the use of the product life cycle to generate strategic options for maturing low-cost service-retail markets -A case study on The Spirit Group value pub food retail concept"Two for One". [Dissertation (University of Nottingham only)] (Unpublished)

tang, yuxin (2016) Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase. [Dissertation (University of Nottingham only)]

U

Udhwani, Hiten (2011) The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Udo, Miyako (2007) Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan. [Dissertation (University of Nottingham only)] (Unpublished)

V

Vaghani, Rahi (2012) Consumer behaviour in online shopping - An empirical study on consumer online shopping behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Vasic, Andrijana (2007) Symbolic Consumption in Teenagers: Clothing Choices in Serbia. [Dissertation (University of Nottingham only)] (Unpublished)

Vecherinina, Ekaterina (2012) Cultural and relational supply-side issues in the context of Betterlanguages.com. [Dissertation (University of Nottingham only)] (Unpublished)

Veeravanitkul, Salinthip (2006) "Burning Money", Exploring the Annual Qing Ming Celebration among the Thai-Chinese and their consumption meanings. [Dissertation (University of Nottingham only)] (Unpublished)

Verma, Vishal (2005) A Research on Consumer Behaviour in the Industrial Valve market and Entry Strategy for Advanced Valve Technologies. [Dissertation (University of Nottingham only)] (Unpublished)

Vig, Tarun (2008) Retail Strategies of Nottingham Forest Football Club - A Look at the impact of Marketing Communication for the improvement of the retail channels of Nottingham Forest. [Dissertation (University of Nottingham only)] (Unpublished)

Visaria, Rachit (2010) Important Factors for Developing and Establishing ‘Long-term Relationships’ with the Customers/Clients. [Dissertation (University of Nottingham only)] (Unpublished)

Vohra, Karan (2008) EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

Voulgaris, Aristeidis (2012) MEASURING VALUE IN THE VIDEO GAMES CONTEXT. [Dissertation (University of Nottingham only)] (Unpublished)

Vu, Ngoc Phuong Linh (2013) Consumer Behaviour of Mainstream Population towards Ethnic Grocery Retailers in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

Vu, Phuong Anh (2019) The factors that influence consumers' willingness to disclose personal information to social networking site providers. A case study of the Vietnamese using Facebook. [Dissertation (University of Nottingham only)]

Vu, Thi Ngoc Linh (2020) 20184538_BUSI4167_Identifying User Profile(s) for an Effective Internet Based Exercise Programme Aimed at Treating Osteoarthritis using fuzzy-set Qualitative Comparative Analysis. [Dissertation (University of Nottingham only)]

Vuong, Hoang Phuong (2017) Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam. [Dissertation (University of Nottingham only)]

vallee, cindy (2008) Targeting Gay Men in the Luxury Industry: An Exploratory Study. [Dissertation (University of Nottingham only)] (Unpublished)

W

WANG, DONGYI (2007) Adolescents' Perception of Their Influence in Family Decision Making in China. [Dissertation (University of Nottingham only)] (Unpublished)

WANG, JIAYI (2022) The influence of homosexual images in Chinese online advertising on the attitudes of young Chinese consumers: A study based on undergraduate students in Chinese universities. [Dissertation (University of Nottingham only)]

WANG, QIN (2017) A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television. [Dissertation (University of Nottingham only)]

WANG, Yan (2014) Understanding Customer Satisfaction with Self-Service Technologies (SSTs) in a Retail Setting. [Dissertation (University of Nottingham only)] (Unpublished)

WEI, ZHENG (2008) The Influence of Face Consciousness on Brand Consumption of Apparel Products in Urban Areas of China. [Dissertation (University of Nottingham only)] (Unpublished)

WEN, YEN-HSUAN (2014) An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

WU, PEI YU (2017) How donor behaviour is influenced by Social Media - Take Taiwan Fund for Children and Families on Facebook as an example. [Dissertation (University of Nottingham only)]

Wang, Fangfang (2008) Understanding Self-gift Consumer Behaviour of Chinese Adults. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Haiming (2015) An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK. [Dissertation (University of Nottingham only)]

Wang, JW (2020) A content analysis of exploring beauty ideals transformation, advertising values and product images in YouTube video advertisements of beauty and personal care brands. [Dissertation (University of Nottingham only)]

Wang, Kedong (2007) Consumer Reactions to Former Price Comparisons in China. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Kimberly (2017) An Exploration of Taiwanese Customers’ Purchase Intention of Organic Food using the Theory of Planned Behaviour. [Dissertation (University of Nottingham only)]

Wang, Ting (2006) The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Ting (2006) The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Titi (2006) From classic to contemporary: is marketing updating or upgrading? [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Wei-Shien (2006) How Culture Influences the brand association in the United Kingdoms and Taiwan: a case study of L Oreal Paris. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Wenchuang (2005) Marketing Expansive Strategies of Scotch Whisky in China Market: A Challenger's perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Zhaobo (2022) The influence of beauty influencers' expertise on Chinese consumers' intention to purchase beauty brands. [Dissertation (University of Nottingham only)]

Wang, Zhijian (2011) An Investigation of Urban Chinese Consumers’ Perception and Response to Corporate Social Responsibility (CSR). [Dissertation (University of Nottingham only)] (Unpublished)

Wee, Eileen (2006) BATTLE OF THE THREE SINGAPORE LOCAL BANKS IN THE CREDIT CARD INDUSTRY: SINGAPORE LADIES CARD MARKET. [Dissertation (University of Nottingham only)] (Unpublished)

Wellings, Antony David (2005) Wine and the Marketing Mix: An Analysis of New Zealand Wine Brands in the UK Off Trade. [Dissertation (University of Nottingham only)] (Unpublished)

Wen, Manqing (2006) A study of STP strategies of Chinese retail banking industry for competitive advantage. [Dissertation (University of Nottingham only)] (Unpublished)

Weng, Meilin (2010) Understanding Self-Gift Consumer Behaviour in Negative Contexts in China: The Influences of Chinese interdependent notion of the self on therapeutic SGCB. [Dissertation (University of Nottingham only)] (Unpublished)

Wetzel, Carolin (2010) Estimation of Sales Potential for ILOMEDIN in Prevention of Contrast – Induced Nephropathy (CIN): A Business Case. [Dissertation (University of Nottingham only)] (Unpublished)

Wiedemann, Katharina (2006) Brand Meaning and Virtual Brand Community Amongst Teenagers: A Study of the IPod Brand. [Dissertation (University of Nottingham only)] (Unpublished)

Wijoga, Wiradiatma (2008) Identification of Factors that Most Influence the Advertising Spaces Buyers in Choosing Print Media to Advertise in Indonesia. [Dissertation (University of Nottingham only)] (Unpublished)

Williams, Taiwo A (2012) Effect of Customer Loyalty on Nigeria Mobile Telecom Operators: Case of MTN Nigeria. [Dissertation (University of Nottingham only)] (Unpublished)

Wilson, Max (2014) An exploration of the motivations and emotions of self-gifting in the Spa and wellness industry. [Dissertation (University of Nottingham only)] (Unpublished)

Wissett, John Spencer (2005) Branding & Organizational Performance. [Dissertation (University of Nottingham only)] (Unpublished)

Wong, Antonia (2017) Vote Leave and Take Back Control: Examining Ethically Questionable Marketing in the Leave.eu Campaign. [Dissertation (University of Nottingham only)]

Wood, Adam Vance Thomas (2007) An empirical investigation into the effects of inorganic corporate expansion on customer-based brand equity: the case of the Renault-Nissan Alliance. [Dissertation (University of Nottingham only)] (Unpublished)

Wright, Chloe (2017) A Thesis using Content Analysis to Examine the Relationship between Advertising Values and Beauty Types in Boots No.7 Print Advertisements. [Dissertation (University of Nottingham only)]

Wu, Lingyi (2019) The Impacts of Active Consumers’ Engagement with Social Media Brand-related Content (CESBC) on Instagram in Luxury Jewellery Market. [Dissertation (University of Nottingham only)]

Wu, Tianyu (2016) Understanding of Chinese Young Female Self-gift Consumer Behaviour under negative relationship problems circumstances. [Dissertation (University of Nottingham only)]

Wu, Xi (2022) An Investigation into Brand Perceptions via Customer Reviews. [Dissertation (University of Nottingham only)]

Wu, Xiaofang (2012) Consumer Motives and Values: An Exploratory Study of Chinese Middle Classes' Luxury Products Consumption. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, YanYan (2010) Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, Yaoyao (2010) An Exploration of Customer Perceived Value (CPV) and Characteristics of Potential Chinese Online Grocery Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, Zhennan (2020) The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry. [Dissertation (University of Nottingham only)]

X

XU, PEIWEN (2007) CONSUMER EVALUATION AND COMPETITIVE ADVANTAGE IN CHINESE BANKING MARKET. [Dissertation (University of Nottingham only)] (Unpublished)

Xenophontos, Eleonora (2011) The Construction of Consumers’ Self-esteem through Celebrity Culture. [Dissertation (University of Nottingham only)] (Unpublished)

Xia, Xiaojing (2014) The Value Co-Creation of Exchange Programme in British Higher Education for Chinese Students-A Case Study in University of Nottingham UK campus with the perspective of Chinese students from Ningbo campus. [Dissertation (University of Nottingham only)] (Unpublished)

Xiao, Liping (2007) Customers' Attitude Towards Chinese Medicine in UK Market. [Dissertation (University of Nottingham only)] (Unpublished)

Xie, Xiangli (2008) An analysis of the e-learning market in the United Kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Xu, Zhehan (2022) Social Media Engagement: How do the Characteristics of Brand-related User-generated Content Motivate Engagement Behaviour with the Moderating Effect of Social Relationships. [Dissertation (University of Nottingham only)]

Xue, Qiusha (2007) A Study of Relationship Marketing in Chinese Retail market. [Dissertation (University of Nottingham only)] (Unpublished)

Xun, Jiyao (2006) Decision Making Behaviour on the Choice of UK Business School: A Chinese Cultural Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

xia, dan (2007) Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Y

YANG, NAYOUNG (2010) An evaluation of Korean SNS in China : A case study of Cyworld. [Dissertation (University of Nottingham only)] (Unpublished)

YANG, SHU-TING (2008) The Roles of Anticipated Guilt, Neutralisation and Advertising Appeals in Consumers' Ethical Decision-Making. [Dissertation (University of Nottingham only)] (Unpublished)

YANG, Z. (2020) Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry. [Dissertation (University of Nottingham only)]

YAO, LIYUE (2015) What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands? [Dissertation (University of Nottingham only)]

YU, ZEQUN (2013) Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison. [Dissertation (University of Nottingham only)] (Unpublished)

YUAN, RUIZHI (2011) Chinese Consumers’ Ethical Beliefs: An Investigation Into Chinese Consumers’ Attitudes Towards Businesses Affecting Their Ethical Beliefs. [Dissertation (University of Nottingham only)] (Unpublished)

YUAN, YUAN (2017) The impact of Confucian thoughts on Chinese women’s independence – focus on female university students. [Dissertation (University of Nottingham only)]

Yaemcharoenwong, Pradipha (2009) Consumer Behaviours of Homosexual Men towards Make-up Products: An Implication of Thai Gays. [Dissertation (University of Nottingham only)] (Unpublished)

Yaneva, Mihaela (2015) Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials. [Dissertation (University of Nottingham only)]

Yang, Mengyao (2016) Does Taobao increase the popularity of counterfeit purchasing in China? [Dissertation (University of Nottingham only)]

Yang, Na (2016) The Impact of Emotional Online Customer Experience On Online Consumer Behaviour In Retail Industry. [Dissertation (University of Nottingham only)]

Yau, Amy Kar-Yee (2009) BRANDS ARE MY LIFE, IT'S IN MY BLOOD: AN EXPLORATORY STUDY OF BRAND CONSUMPTION ON FACEBOOK FOR THE EXPRESSION OF IDENTITY. [Dissertation (University of Nottingham only)] (Unpublished)

Ye, Zi-Xia (2018) FMCG brands’ use of Facebook: an exploratory content analysis of branded entertainment. [Dissertation (University of Nottingham only)]

Yeong, Woon Chin (2006) Cultural effect on online shopping trust. [Dissertation (University of Nottingham only)] (Unpublished)

Yin, Chenjie (2022) Different types of experiences’ influence on younger consumer satisfaction and loyalty in the process of traditional beverage-selling industry’s development ---based on new-style tea industry in China. [Dissertation (University of Nottingham only)]

Yip, Kwan Fu (2020) Understanding how marketers promotes healthy organic food on Instagram non-sponsored posts. [Dissertation (University of Nottingham only)]

Yip, Leslie Ka Wa (2006) When Opposite Attract: An Exploratory Study of the Relationship between Entrepreneurial Orientation and Market Orientation and their Paths to Innovation and Performance. [Dissertation (University of Nottingham only)] (Unpublished)

Yu, Tao (2022) The Impact of Social Media Influencer Attributes on Brand Trust and Sporting goods Purchase Intention and the Role of Gender: An Empirical Research on China. [Dissertation (University of Nottingham only)]

yang, deng (2016) Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. [Dissertation (University of Nottingham only)]

Z

ZHANG, Dina (2016) Customer engagement in social media based brand community. [Dissertation (University of Nottingham only)]

ZHANG, SIQIN (2015) Self-gift Giving Consumer Behaviour in Chinese Content. [Dissertation (University of Nottingham only)]

ZHANG, YUE (2018) An Investigation of the Relationship between Product Involvement and Consumer Decision-making Styles. [Dissertation (University of Nottingham only)]

ZHAO, TENG (2014) The implementing issues of sustainable marketing within Chinese state-owned organisations: A case study of petroleum industry in China. [Dissertation (University of Nottingham only)] (Unpublished)

ZHENG, YULAN (2017) Social Media Engagement in Ethical Consumption: the Role of Social Media Content and Customer Attitudes for engaging with Commercial Organisation’s Social Media Sites. [Dissertation (University of Nottingham only)]

ZHOU, HAITAO (2017) Applying Marketing Mix (4Ps) to Enhance the Adherence of Asthmatics in China. [Dissertation (University of Nottingham only)]

ZHOU, JING (2016) Cultural differentiated time perception in consumption experience. [Dissertation (University of Nottingham only)]

ZHU, JIAQI (2020) The role of influencers on the fashion purchase intention of China Generation Z consumers. [Dissertation (University of Nottingham only)]

ZHU, Meiyi (2013) Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer. [Dissertation (University of Nottingham only)] (Unpublished)

Zafar, Siham (2013) Comparing the use of Social Media for Brand and Consumer Engagement at a Local FMCG and a Multinational Corporation in Pakistan. [Dissertation (University of Nottingham only)] (Unpublished)

Zebeib, Mayan (2006) The Effect of Perceived Justice on Customer Complaint Behavior. [Dissertation (University of Nottingham only)] (Unpublished)

Zeng, Meiling (2019) Exploring the influence of electronic word-of-mouth on college students’ purchase intention: an empirical study on the Chinese film industry. [Dissertation (University of Nottingham only)]

Zeng, Ziyan (2018) What motivates people to purchase virtual items via gacha mechanics of video games? A case study of Chinese game players. [Dissertation (University of Nottingham only)]

Zenginer, Melis (2016) Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective. [Dissertation (University of Nottingham only)]

Zhang, Danye (2019) The influence of brand image on Chinese consumers’ decision-making process in the smartphone market. [Dissertation (University of Nottingham only)]

Zhang, Huijun (2007) The Chinese Managers' Perception of the Market Orientation: To What Extent Do Western Ideas of Marketing Matter? [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Jingjing (2022) The impact of social media advertising characteristics on consumers' attitude towards advertising in China. [Dissertation (University of Nottingham only)]

Zhang, Kexin (2013) Understanding Consumers’ Privacy Concerns in Online Shopping: Antecedents and Consequences. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Mengru (2017) The role of social media to make singers in China—One case study of TF BOYS. [Dissertation (University of Nottingham only)]

Zhang, Qian (2022) The elements that influence sustainable consumption behaviour: the empirical analysis of electric vehicle consumption. [Dissertation (University of Nottingham only)]

Zhang, Shuo (2007) An interview study of Gift-giving in China at New Year. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Siyu (2019) Examining the Impact of Green marketing on Consumer Engagement in Social Media Environment. [Dissertation (University of Nottingham only)]

Zhang, Xixi (2017) Exploring the role and influence of Chinese millennial students in the UK based on a new developed model regarding their involvement in families’ decision-making in the purchase of luxury goods. [Dissertation (University of Nottingham only)]

Zhang, Yiyi (2009) Study the Consumer Information Search Behavior for Credence Goods: A Case Study of Dietary Supplements. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Yu-Han (2017) An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen. [Dissertation (University of Nottingham only)]

Zhao, Lisa (2019) What Are the Influences of Entertaining eWOM on Social Media-an Empirical Study on the Use of Brand-related Hashtags on Weibo and Customer Engagement. [Dissertation (University of Nottingham only)]

Zheng, Fayu (2006) INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR. [Dissertation (University of Nottingham only)] (Unpublished)

Zheng, Xi (2017) Exploring Individuals’ Perception and Attitude of Sexual Appeals around Advertising in China. [Dissertation (University of Nottingham only)]

Zheng, Ying (2010) Relationship Marketing and Guanxi: A Case of Melody Shanghai Women’s Basketball Club. [Dissertation (University of Nottingham only)] (Unpublished)

Zheng Wei Lun, William (2007) Analysing Company Strategy: The Case of EMC Corporation. [Dissertation (University of Nottingham only)] (Unpublished)

Zhong, Yue (2017) The relationship between culturally-driven self- construal and consumers’ comprehension of three styles of visual metaphors in print advertising. [Dissertation (University of Nottingham only)]

Zhou, Aili (2020) The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention. [Dissertation (University of Nottingham only)]

Zhou, Jiahui (2022) The effectiveness of perceived personalisation on personalised advertising on social media. [Dissertation (University of Nottingham only)]

Zhou, Kaiyao (2019) Exploring online education management perceptions of internal marketing’s impact on service quality co-created value and satisfaction. [Dissertation (University of Nottingham only)]

Zhou, Xinyu (2009) Value Proposition: A Common Ground between Company and Customer. [Dissertation (University of Nottingham only)] (Unpublished)

Zhou, Yuanyuan (2017) Explore and Evaluate the Internal Marketing Strategy of Haidilao. [Dissertation (University of Nottingham only)]

Zhu, Xun (2018) Exploring the Interplay between Young Consumers and the Mobile Location-based Advertising. [Dissertation (University of Nottingham only)]

Zuendel, Anna (2012) An Analysis of Passengers’ Shopping Behaviour in the Departure Lounge: The Importance of Non-aeronautical Income for Airport Operations. [Dissertation (University of Nottingham only)] (Unpublished)