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Pai, Nagbhushan (2009) Indian Post Graduate Students as Consumers for British Business Schools. [Dissertation (University of Nottingham only)] (Unpublished)

PDF (MA MARKETING DISSERTATION 2008-2009) - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader Download (1MB)

Abstract

The research is an attempt to understand the Indian post graduate students (Business degree) decision making process when it comes to making the choice of country and university, so that the UK business schools can improvise its marketing and recruitment strategy. This would ultimately help the UK business schools to expand their Indian students customer base and also improve the quality of students that they intake.

Every student comes from a more or less different background and has different requirements. This dissertation would aim at understanding the various criteria’s, the general perception of the Indian post graduate students towards UK education and also the factors that influence the choice of country and university.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	04 Feb 2010 09:10
Last Modified:	11 Jan 2018 12:53
URI:	https://eprints.nottingham.ac.uk/id/eprint/23254

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