Kurien, Joseph Mathew
(2022)
Electric Vehicle Charging Business Models: A Comparative Analysis of Delhi and London.
[Dissertation (University of Nottingham only)]
Abstract
There is widespread interest in improving Electric Vehicle (EV) adoption globally in recognition that it will have a positive impact on the environment and on attaining sustainability. Although EV adoption is improving, the EV market still competes with gasoline cars and faces barriers like lack of charging infrastructure, and limited EV range.
Cities like Delhi being regarded as the EV capital of India and London aspiring to be the greenest city in the world, have deployed innovative EV charging business models which could perhaps enable Delhi, London, or other cities to further enhance EV adoption.
This dissertation presents a comparative analysis of the EV Charging Business models (BM) in the Delhi and London regions, with determining various EV charging business model approaches undertaken for enhancing EV adoption. The research also reviews leading EV charging business models considering key consumer values of convenience, flexibility, cost, availability, and quality.
Using Gassmann’s adapted EV Business model framework, components of consumer, services, partnerships and pricing are also incorporated along with the key consumer values for conducting the comparative analysis, with data obtained from case-study, interviews, and segmented using morphological boxes. Comparing the different approaches in the regions has provided key insights, emphasizing the significance of consumer segments, value propositions, services, partnerships, pricing, and policies in the rapidly emerging EV market.
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