Omnichannel retailing in the UK: a qualitative analysis and comparison with the Chinese market

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Lin, Jun (2020) Omnichannel retailing in the UK: a qualitative analysis and comparison with the Chinese market. [Dissertation (University of Nottingham only)]

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Abstract

This research aims to construct a framework to describe and analyse the business logistics models of omnichannel retailers in different sectors in the United Kingdom and China with a structural approach.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Lin, Jun
Date Deposited: 25 Apr 2023 11:43
Last Modified: 25 Apr 2023 11:43
URI: https://eprints.nottingham.ac.uk/id/eprint/66519

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