#thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product salesTools Robertson, Georgia (2018) #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales. [Dissertation (University of Nottingham only)]
AbstractSocial media has begun to transform itself over the years into a platform that provides multiple opportunities for businesses, such as being able to facilitate promotion and brand engagement. Social networking sites have become a part of individuals’ everyday lives and they are exposed to numerous images via social media. Using these social media platforms to sell products through celebrities is becoming the new hotspot of marketing. The proposed study will focus on the relationship between images projected through social media that are used for advertising and marketing purposes and the way it affects British women’s body satisfaction, and the way in which they perceive themselves. This study looks to see if marketing campaigns portray an ideal body that is accepted and internalised by numerous women, and how these images might affect their self-esteem and body satisfaction.
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