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Balakrishnan, Narainthiran (2018) United Nations Sustainable Development Goals - marketing solutions for a technological and innovation focused engineering company. [Dissertation (University of Nottingham only)]

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Abstract

The recent glut in the oil& gas industry has resulted in many economies to collapse, many companies to close and thousands of people to lose their job. This has raised questions on the traditional and conventional practices in the industry. At the same time, innovation and technological advances has become synonym with companies that have remained successful in the business. It has been widely researched that innovative is an important source of competitive advantage for firms to be successful. In addition to the recent oil crisis, another pressing issue is the concerns that oil & gas exploration and production is causing harm to the environment. The United Nations have always addressed their concerns on the worrying environmental situation. This together with other goals to bring improvement to society has been addressed in 2015 via the United Nations Sustainable Development Goals (UNSDG).

This management project aims at creating a marketing plan for engineering companies in Malaysia who could be well focussed on the technological and innovation space. In line with the UNSDG, the management project will form a link between innovation and sustainability. It seeks to identify and understand the interaction between innovation and sustainability, and to what extent focus in this segments can help a business be successful. This management project is done specifically for the Malaysian Market and uses a local company as a case study. However, it is the anticipation of the researcher that this management project can be used as a guideline for other existing or start-up companies who wish to venture into the mentioned category.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Bujang, Rosini
Date Deposited:	12 Sep 2018 05:08
Last Modified:	08 Feb 2019 13:00
URI:	https://eprints.nottingham.ac.uk/id/eprint/54337

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