How does social media marketing affect the brand equity of food industry in Thailand?Tools Juntipwong, Preeyaporn (2018) How does social media marketing affect the brand equity of food industry in Thailand? [Dissertation (University of Nottingham only)]
AbstractIt is undeniable that online platforms have influenced everyone’s daily lives. Social media is a tool that makes communication between people easier. However, social media not only helps in interpersonal communication but also provides a tool for brands to interact with their customers. Nowadays, with every industry facing strong competition, the brand has to seek an element of uniqueness to compete with others and increase brand equity. Social media is likely to be an important strategy for creating a strong brand.
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