The extent of influnce of personalization in customer experience in E-business.

Mundra, Shreya (2017) The extent of influnce of personalization in customer experience in E-business. [Dissertation (University of Nottingham only)]

[thumbnail of Final dissertation pdf.pdf] PDF - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (1MB)

Abstract

The following dissertation is a developed work on personalization and examines the influence personalization holds in E-business.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Mundra, Shreya
Date Deposited: 12 Apr 2018 08:40
Last Modified: 24 Apr 2018 05:29
URI: https://eprints.nottingham.ac.uk/id/eprint/46590

Actions (Archive Staff Only)

Edit View Edit View