Microcredit opportunities in developing and emerging economies: Lessons for how British banks can be more inclusiveTools Hubbard, Eleanor Hana (2017) Microcredit opportunities in developing and emerging economies: Lessons for how British banks can be more inclusive. [Dissertation (University of Nottingham only)]
AbstractDespite the financial crisis taking place almost ten years ago, there still exists a problem of financial exclusion in the UK. The bottom of the Top of the Pyramid (ToP) market in the UK is an untapped opportunity for multinational banks. To address this, banks need to increase their understanding of the Base of The Pyramid (BoP) context, develop new approaches to overcome BoP obstacles, and create new commercially viable business models.
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