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Zhang, Yixin (2017) The analyse of how will the organisational factors influence the international retail companies' choice of entry mode when entering Chinese market. [Dissertation (University of Nottingham only)]

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Abstract

After the Chinese ‘open policy’, the economic condition in China has experienced a

dramatically increase. It made China become one of the most attractive market for

international organisations. Meanwhile, with the fast development economic globalization

and communication globalization, more and more international organisations tries to expand

their business in China.

The first and most important thing for organisations to decide is the market entry strategy, it

will influence companies’ future objective. The entry strategy was divided into three main

modes, export entry mode, contractual entry mode and investment entry mode. This

research is focus on international retail organisations, analyse their internal factors which

may or may not have impact on market entry strategy. Eight internal factors were chosen

based on current theories, use data collected through email questionnaire to do logistic

regression, and then analyse whether the eight factors have correlation with companies’

choice of entry mode.

This research is very helpful for international organisations which trying to enter Chinese

market, especially retail companies. The results and conclusion analysed through the

research could guide organisations to decide their market entry strategy. Moreover, hopefully,

this research will also provide a guidance for future researchers who are also interested in

the same field.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	market entry strategy, retail industry, international organisations, Chinese market.
Depositing User:	Zhang, Yixin
Date Deposited:	10 Apr 2018 15:20
Last Modified:	17 Apr 2018 15:08
URI:	https://eprints.nottingham.ac.uk/id/eprint/46080

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