Celebrity endorsements in India

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Dalal, Aadit (2017) Celebrity endorsements in India. [Dissertation (University of Nottingham only)]

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Abstract

This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.

Item Type: Dissertation (University of Nottingham only)
Keywords: Celebrity endorsements in India
Depositing User: Dalal, Aadit
Date Deposited: 10 Apr 2018 14:10
Last Modified: 17 Apr 2018 15:20
URI: https://eprints.nottingham.ac.uk/id/eprint/45714

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