Mackie, Lorna
(2016)
Business Plan: MatchHome.
[Dissertation (University of Nottingham only)]
Abstract
MatchHome, an innovative and unique solution to property lettings in England and Wales is seeking investment of £300,000 for a 40% equity share to ensue adequate cash through the initial 18-months of trade thus avoiding the valley of death. The proposed investment offers a return over £15 million in three years.
The founding team, who have invested £50,000, balance systems expertise, business acumen, entrepreneurial experience and artificial intelligence research; a combination resulting in an effective and enthusiastic ‘whole brain’ team sharing the vision of of MatchHome and all possessing an inherent desire for fairness.
The product procures technology and services, common in other industries, forms a unique combination and injects it into the lettings industry. Offering a simple an innovate solution to property lettings, allowing users flexibility to adapt the service to their needs. Crudely, the core product offers two-way searching between tenant and landlord; supported with matching algorithms, real time locating systems, data analytics, multi-dimensional display techniques, and network of complimentary services to offer the users a suitable fit, in terms of a solution.
Market analysis provides compelling evidence of growth in a market devoid of change for generations. Subject to media critique, with calls for reductions in tenant fees.
The initial strategy is one of niche, targeting to a limited geographic segment. Promoting proficiency in serving that niche and creating a strong market position prior to pursuing a market-wide differentiation strategy where emphasis will centre the intangibles; branding, product design, customer. Further, building partnerships focused on consumer value and welcoming competitors to offer their own complimentary service as a means of defence.
Cash flow turns positive in month-18 during national expansion, with a surplus a the end of year three at £4.3 million. Second and third year net profit is projected a £1,5 million and £4,.3 million.
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