• Login
• Admin

deng, yang (2016) Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. [Dissertation (University of Nottingham only)]

PDF - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader Download (409kB)

Abstract

Being beautiful has become increasingly important to women. People can become more beautiful by using cosmetics and skincare products. In contrast, advertising is a very effective medium that propagandises beauty related products. It is meaningful to research how advertisements convey values and beauty ideals. No.7 as a cosmetics and skin-care brand that produces beauty related products is the object of study. By studying ads of this brand from 1930s to 1940s, the paper draws a conclusion that advertisement values and beauty ideals are largely determined by the social background and brand positioning.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Deng, Yang
Date Deposited:	17 Jan 2022 13:45
Last Modified:	17 Jan 2022 13:45
URI:	https://eprints.nottingham.ac.uk/id/eprint/36515

Actions (Archive Staff Only)

Edit View