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yang, deng (2016) Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements. [Dissertation (University of Nottingham only)]

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Abstract

Being beautiful has become increasingly important to women. People can become more beautiful by using cosmetics and skincare products. In contrast, advertising is a very effective medium that propagandises beauty related products. It is meaningful to research how advertisements convey values and beauty ideals. No.7 as a cosmetics and skin-care brand that produces beauty related products is the object of study. By studying ads of this brand from 1930s to 1940s, the paper draws a conclusion that advertisement values and beauty ideals are largely determined by the social background and brand positioning.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	advertising values, beauty ideals, No.7, Second World War
Depositing User:	Deng, Yang
Date Deposited:	17 Jan 2022 15:27
Last Modified:	17 Jan 2022 15:27
URI:	https://eprints.nottingham.ac.uk/id/eprint/36475

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