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Bassil, Ralph (2014) The Study of Factors Influencing the Success of Acquisitions in the Case of WPP. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Literature on mergers and acquisitions often suggest that the majority of transactions fail to deliver anticipated returns, or fail to meet the declared goals. This is studied for a serial acquirer that achieved more than 300 M&As transactions in the period 1985 to 2013. The findings indicate that the acquiring company adopted an acquisitive strategy and achieved phenomenal growth and positive performance. The investigated case provided a better understanding of how to growth can be achieved by relying on acquisitions. The research identified five success factors that were shared among all acquisitions: Clear vision, asset complementarity, relatedness and brand architecture strategy, target size and integration reliance on debt and phenomenal leadership.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	12 Nov 2014 09:37
Last Modified:	19 Oct 2017 14:07
URI:	https://eprints.nottingham.ac.uk/id/eprint/27269

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