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Gawkasem, Jate (2014) Master Pets Dog Hotel and Nursing Care. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The shift of attitude of dog owners towards dog humanization have resulted to constant increase spending of dog related products, while the increasing in dog population is only positive news for stakeholders involved in this industry as total spending would increase as well.

In an attempt to capture maximum market share of dog hotel industry, two services are combined together in order to increase diversification and target market hence maximum operational capacity could be reached faster compared to targeting just one target group. Therefore, Master Pets

introduction into the dog hotel industry with mixture of services and technologies that no other pet accommodation institutes has provided before would enable the company to achieve a reputable status within a short period of time from start-up, as well as, attractive sales generation that will almost certainly continue to grow on an annual basis.

Furthermore, the careful selection of professional employees with dog nursing experience will play a crucial part in attractive dog owners to use Master Pets’ service as they can psychologically feel more assured that their pets are in good hands. And with a professional therapist that helps to monitor pets that requires hydrotherapy via underwater treadmill, such service will only increase attraction as customers will no longer need to wait in a long queue in public pet hospitals, the only institutes that currently offers this service.

Financial projection shows that annual net profit margin after tax is 26 per cent on average against average annual sales revenue of over 15 million baht from the second year of operation (2016) to the end of 2019. And with the company’s capabilities to comfortably pay 20 per cent of net profit after tax into dividends to shareholders after 5 years of operations, we certainly feel that Master Pets can continue to grow and sustain its growth via maintaining excellent service quality in order to prevent potential risks. With expansion plans of building more branches in other regions of Bangkok will make Master Pets difficult to beat by competitors, as well as, increase the difficulties for newcomers to survive in the pet hotel industry.

After evaluating market information, which includes risks relating to the business and industry, the trends of pet humanization is only likely to increase which would consequently lead to increase in spending per dog. And with the dog population constantly increasing, we strongly believe that services offered by Master Pets will allow the company to penetrate into the dog hotel industry and become hugely successful.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	23 Dec 2021 14:27
Last Modified:	23 Dec 2021 14:27
URI:	https://eprints.nottingham.ac.uk/id/eprint/27207

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