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Snaith, Scott Ashley (0030) Management Strategies for 50cycles.com. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This paper seeks to answer the research questions, "What strategic management theories are available, how do they work, and which ones might be appropriate for use by 50cycles?"

First, it will examine some of the most important strategic management theories and how they might apply to 50cycles. The next part will introduce the Lean Startup plan and identify how it can be used in the 50cycles business plan.



The same process will be followed with Blue Ocean Strategy. Finally, the end of the paper will gather all applicable management theories and strategies together into a harmonious whole.

After the research document there is a Business plan which I have used in a real world business setting to both raise funding and secure new suppliers. Both of which were successfully achieved.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	Electric Bikes, 50cycles, Blue Ocean Strategy, Lean Startup
Depositing User:	EP, Services
Date Deposited:	23 Dec 2021 14:02
Last Modified:	21 Mar 2022 16:11
URI:	https://eprints.nottingham.ac.uk/id/eprint/27057

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