Collaboration in New Product DevelopmentTools Chhawniwala, Hussain (2013) Collaboration in New Product Development. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractAs researchers have previously said, due to rapid changing consumer needs, short product life cycle, longer concept-to-production and globalization, companies face intense competition, They always need to be at the peak of innovation, and keep introducing new products to maintain customer satisfaction and their market share. This work presents New Product Development
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