An Exploratory Study on the Level of Trust Towards Online Retailers in United Kingdom and MalaysiaTools Wazeer, Mohamed Wazni (2005) An Exploratory Study on the Level of Trust Towards Online Retailers in United Kingdom and Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractThe inspiration for this project was profoundly influenced by a publication written by P.Michell and his expert collaborators (1998). It masterfully introduces the foundations to the burgeoning field of Trust. It covers all aspects associated with trust, identifying twenty-two variables through the investigation of the relevant literature. Here the researchers examined the correlation between trust and the variables by conducting a questionnaire to a group of managers and other significant employees. The participants included six prestigious UK companies:
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