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William, Haslam (2010) Value creation in emerging technologies in E-Business for each stakeholder. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

In today’s increasingly competitive global environment, producers must look for ever more innovative ways to capture market share and create differentiated offerings. On this basis, this research aims to look in depth at a number of emerging technologies and the value they create for their stakeholders. Borrowing heavily from a number of different concepts, this dissertation develops an analytical framework which is used to review four technologies:

1. Behavioural targeting

2. Mobile augmented reality

3. Enterprise social networking

4. Tangible user interfaces

The results are then discussed revealing a number of themes which can be applied to many similar technologies. Finally, these ideas are summarised into a number of conclusions including those relating to value coproduction, collaboration and the merging of adjacent technologies.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	20 Jan 2011 14:22
Last Modified:	16 Feb 2018 06:36
URI:	https://eprints.nottingham.ac.uk/id/eprint/24338

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