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Rundle, Jamie Martin (2007) Digital Printing: Beyond the Image Problem. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Abstract

The printing industry has experienced cyclical change throughout its history. Since the advent of early hand-operated printing presses to the introduction of mechanical, high-volume technology the industry has evolved, for the most part, incrementally. Printing firms have capitalised on developments with various degrees of success.

The industry currently faces a radical shift with the advent of digital printing technology. When digital was introduced in 1993, predictions that it would replace analogue were rife: This has not happened and currently digital and analogue co-exist within the industry, albeit targeting different sectors of the print market.

However, as digitals capabilities and consumer expectations become more complex the opportunity to capitalise on new markets is widened for both printing firms and digital press and solutions vendors.

This research explores the factors that enable or limit print firms and vendors to maximise their position within the digital arena. The results present three areas that are vital for the long-term success of digital technology within the print industry; building value into business re-design; workflow reengineering; innovative thinking.

Key Words: Analogue Printing Technology; Digital Mindset; Digital Printing Technology; On-demand printing; Personalisation; ROI; Web-to-print; Workflows

Item Type:	Dissertation (University of Nottingham only)
Keywords:	Key Words: Analogue Printing Technology; Digital Mindset; Digital Printing Technology; On-demand printing; Personalisation; Personalization; Return on Investment; ROI; Web-to-print; Workflows
Depositing User:	EP, Services
Date Deposited:	20 Nov 2007
Last Modified:	21 Mar 2022 16:03
URI:	https://eprints.nottingham.ac.uk/id/eprint/21227

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