Market Strategy Development and Implementation for a Specialty Chemical Company in AsiaTools Xie, Wenbing (2006) Market Strategy Development and Implementation for a Specialty Chemical Company in Asia. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractFacing the challenge of fierce competition in the conditioning polymers in Asian���¢��������s shampoo market, Rhodia Novecare needs to proactively formulate and implement a market strategy to defend and even increase market share in a long run.
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