Competing for the Market - Competitive Strategy for a Small-and-Medium sized Enterprise in the Barcode Labeling Software IndustryTools Chew, Sing Khie (2005) Competing for the Market - Competitive Strategy for a Small-and-Medium sized Enterprise in the Barcode Labeling Software Industry. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractThe barcode label printing software industry in the South East Asia region is facing a fierce competition where efforts are concentrated on how markets are divided between competitors rather than how to grow them faster. Majority of competitors are already present in this moderate growth market. As the market becomes more crowded and competitive and less predictable, the importance of clear competitive positioning and strategy is critical.
Actions (Archive Staff Only)
|