• Login
• Admin

Dalal, Aadit (2017) Celebrity endorsements in India. [Dissertation (University of Nottingham only)]

PDF (celebrity endorsements in India) - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader Download (5MB)

Abstract

This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	Celebrity endorsements in India
Depositing User:	Dalal, Aadit
Date Deposited:	10 Apr 2018 14:10
Last Modified:	17 Apr 2018 15:20
URI:	https://eprints.nottingham.ac.uk/id/eprint/45714

Actions (Archive Staff Only)

Edit View