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Aloisio, Sara (2016) When Consumers Love their Brands: A Qualitative Approach for the Investigation on the Nature of this Relationship. [Dissertation (University of Nottingham only)]

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BHAYANI, SAMIP (2015) Why use storytelling in advertising? An experimental investigation of the effectiveness of storytelling in communicating corporate brand identity to consumers. [Dissertation (University of Nottingham only)]

Bao, Xiao (2017) Investigating the motivations for consumers creating and consuming user-generated content on social networks: the nature of online consumer behaviour on Weibo. [Dissertation (University of Nottingham only)]

Bittner, Jan-Eric B. (2014) “My Phone is My Baby” A Phenomenological Approach to Explore the Meaning of Smart Phones for Young Adults. [Dissertation (University of Nottingham only)] (Unpublished)

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He, Han (2017) consumers’ motivations of secondhand exchanges in virtual communities: the case of Idle Fish. [Dissertation (University of Nottingham only)]

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Li, Haobo (2022) The Impact of Perception of CSR on Purchase Intention with Mediating Role of Loyalty and Trust. [Dissertation (University of Nottingham only)]

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Ma, Yao (2016) University as a Business in the Perspectives of Chinese Hard Science Postgraduates. [Dissertation (University of Nottingham only)]

Marmiss, Vitalijs (2015) “How high net worth individuals account for a perceived shift in their personal consumption from luxury goods to luxury services”. [Dissertation (University of Nottingham only)]

Mazhar, Muhammad Haider (2015) Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND. [Dissertation (University of Nottingham only)]

Meina, Makarious (2014) The use of Technological Resources: An investigation of Ad Avoidance Online among Young Adults. [Dissertation (University of Nottingham only)] (Unpublished)

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Zhong, Yue (2017) The relationship between culturally-driven self- construal and consumers’ comprehension of three styles of visual metaphors in print advertising. [Dissertation (University of Nottingham only)]