Number of items: 11.
Aloisio, Sara
(2016)
When Consumers Love their Brands: A Qualitative Approach for the Investigation on the Nature of this Relationship.
[Dissertation (University of Nottingham only)]
BHAYANI, SAMIP
(2015)
Why use storytelling in advertising? An experimental investigation of the effectiveness of storytelling in communicating corporate brand identity to consumers.
[Dissertation (University of Nottingham only)]
Bao, Xiao
(2017)
Investigating the motivations for consumers creating and consuming user-generated content on social networks: the nature of online consumer behaviour on Weibo.
[Dissertation (University of Nottingham only)]
Bittner, Jan-Eric B.
(2014)
“My Phone is My Baby”
A Phenomenological Approach to Explore the Meaning of Smart Phones for Young Adults.
[Dissertation (University of Nottingham only)]
(Unpublished)
He, Han
(2017)
consumers’ motivations of secondhand exchanges in virtual communities: the case of Idle Fish.
[Dissertation (University of Nottingham only)]
Li, Haobo
(2022)
The Impact of Perception of CSR on Purchase Intention with Mediating Role of Loyalty and Trust.
[Dissertation (University of Nottingham only)]
Ma, Yao
(2016)
University as a Business in the Perspectives of Chinese Hard Science Postgraduates.
[Dissertation (University of Nottingham only)]
Marmiss, Vitalijs
(2015)
“How high net worth individuals account for a perceived shift in their personal consumption from luxury goods to luxury services”.
[Dissertation (University of Nottingham only)]
Mazhar, Muhammad Haider
(2015)
Understanding the Hedonic Consumption of Servicescapes: The Case of LEGOLAND.
[Dissertation (University of Nottingham only)]
Meina, Makarious
(2014)
The use of Technological Resources:
An investigation of Ad Avoidance Online among Young Adults.
[Dissertation (University of Nottingham only)]
(Unpublished)
Zhong, Yue
(2017)
The relationship between culturally-driven self- construal and consumers’ comprehension of three styles of visual metaphors in print advertising.
[Dissertation (University of Nottingham only)]
This list was generated on Sun Nov 24 13:37:31 2024 UTC.
