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Abdul Rahman, Wan Nurhayati (2020) Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics. [Dissertation (University of Nottingham only)]

Akang, Joy Samantha (2021) Understanding factors affecting the purchase intentions of non-muslim in east Malaysia. [Dissertation (University of Nottingham only)]

Alzubaidi, Muhammad Lutfi Ibrahim (2023) SOLARAQ: a start-up of solar power solutions in Iraq. [Dissertation (University of Nottingham only)]

Amir, Alfie Shahrein (2023) “Flex”, a digital telco that will disrupt the Malaysian telecom market. [Dissertation (University of Nottingham only)]

Bayona Baquero, Paula Ximena (2020) Factors influencing consumer attitudes towards e-commerce: a study on online shopping of apparel in the UK. [Dissertation (University of Nottingham only)]

Bhat, Sana Altaf (2016) Consumer Attitudes Towards Foreign Branded Apparel in Malaysia. [Dissertation (University of Nottingham only)]

Chan, Jerald Yew Loon (2023) The influences of sustainability positioning on B2B brand loyalty in the manufacturing industry. [Dissertation (University of Nottingham only)]

Chan, Soon Chee (2023) Factors affecting the perception and intention of Singaporeans to adopt mHealth application: An Empirical study. [Dissertation (University of Nottingham only)]

Chen, Cheng (2023) Business plan for a new star-up: EVision Overseas Education Co., Ltd. [Dissertation (University of Nottingham only)]

Chuah, Dennis Sing Ming (2022) Understanding consumer’s cross-channel switching intention in the home appliances industry via push-pull-mooring framework. [Dissertation (University of Nottingham only)]

Furkan, Mohammed (2022) “Factors that influence the channel switching intention of the consumers in Bangladesh towards online grocery shopping: the moderating effect of the fear of Covid-19”. [Dissertation (University of Nottingham only)]

Goh, Moi Huee (2018) A business plan for a startup of an international school targeting middle income group in Malaysia. [Dissertation (University of Nottingham only)]

Gurnam Singh, Harvinder Kaur (2023) Work as a calling towards job performance among different generational workforce in Singapore. [Dissertation (University of Nottingham only)]

Hameed, Zainab (2017) Cheffle. [Dissertation (University of Nottingham only)]

Hamidi, Muhammad Hairul Ashraf (2021) Factors affecting the purchase intentions of luxury cars in Malaysia. [Dissertation (University of Nottingham only)]

Han, Grace Su Yin (2022) A business plan for Hutong, the first ever baijiu-themed cocktail bar in Malaysia. [Dissertation (University of Nottingham only)]

Huang, Ing (2020) Understanding the factors influencing millennials' clothing brand preference. [Dissertation (University of Nottingham only)]

Jafary, Khadija Hasan (2016) Factors Influencing the Risk Averse Consumer Base Towards Online Shopping: A Perspective on Evolving Shopping Behaviour in Malaysia. [Dissertation (University of Nottingham only)]

Jin, Xinyu (2023) Attitudes of Gen Zs towards influencer marketing in China: a study of Bilibili. [Dissertation (University of Nottingham only)]

Khalil, Nadiah (2021) A business plan for a startup of an event e-marketplace and planning solution in Malaysia. [Dissertation (University of Nottingham only)]

Khor, Sujian (2017) Consumers’ perspective and perception of Malaysian cafe. [Dissertation (University of Nottingham only)]

Kumar, Puneet (2021) Evaluation and modelling of customer experience in online retail banking in India and its significance for enhancing customer loyalty. [Dissertation (University of Nottingham only)]

Laraib, Senia (2019) Malaysian consumer preferences of hypermarkets in the context of global and local brands. [Dissertation (University of Nottingham only)]

Lee, Ee Ling (2020) Singapore’s travel behaviour on various transport modes. [Dissertation (University of Nottingham only)]

Mohammad Fauzi, Fatin Aliaa (2023) Malaysian parents’ bank selection criteria for their children. [Dissertation (University of Nottingham only)]

Morgunova, Svetlana (2019) Political marketing: factors influencing trust in Putin’s presidential campaign 2018. [Dissertation (University of Nottingham only)]

Ng, Sing Len (2023) Factors influencing purchase intention of organic food among Malaysians in post Covid-19 pandemic: health consciousness as the mediator. [Dissertation (University of Nottingham only)]

Ng, Wai Ling (2017) The impact of customer satisfaction, trust, switching costs and social media engagement on customer retention : a study of Malaysia mobile service providers. [Dissertation (University of Nottingham only)]

Ning, Jing (2017) The Impact and Influence of Social Media on Consumer-Brand Relationship : Case Study In Health Product Brands. [Dissertation (University of Nottingham only)]

Ramasamy, Thayabaran (2023) Investigating the factors effecting the purchase intention of health supplements among consumers in Malaysia. [Dissertation (University of Nottingham only)]

Rendhawa, Dhalita (2019) Business plan: MBizM Group focussing on branding, digital marketing & product innovation. [Dissertation (University of Nottingham only)]

Sangaran, Judah Immanuel (2020) A business plan on opening a motorcycle assembly plant in Thailand for the assembly and sales of motorcycles in Thailand, that also complies with the ASEAN-Free Trade Agreement (AFTA) requirements. [Dissertation (University of Nottingham only)]

Seilkhanova, Saniya (2017) Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia. [Dissertation (University of Nottingham only)]

Tlotlo, Matshediso Matoko (2017) Financial literacy and practices : a case study of entrepreneurs from the informal economic sector in Moshupa village of Botswana. [Dissertation (University of Nottingham only)]

Toh, Thiam Seen (2017) Uncovering Factors Leading To Customer Loyalty in The Optical Industry. [Dissertation (University of Nottingham only)]

Venkatesh, Madhan (2022) Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur. [Dissertation (University of Nottingham only)]

Vyasam, Tejas (2022) Online shoppers vs offline shoppers: study of Indian consumer preference. [Dissertation (University of Nottingham only)]

Wong, Chin Phang (2020) Benefits and challenges of marketing digitization strategy for telecommunication in Malaysia. [Dissertation (University of Nottingham only)]

Yap, Wei Chien (2017) Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook. [Dissertation (University of Nottingham only)]

Yeo, Eric (2020) Influence of social media usage by salespeople on customer satisfaction in Malaysian B2B environment. [Dissertation (University of Nottingham only)]