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Lee, Ee Ling (2020) Singapore’s travel behaviour on various transport modes. [Dissertation (University of Nottingham only)]

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Abstract

This research target to examine how travel behavior affects the transportation ecosystem in Singapore. Singapore as a densely populated city-state with only 719 square km and a population of 5.5 million often treated as an example of world-class urban transportation system with efficient public buses and Mass Rapid Transit (MRT) network systems. With the additional entrance of ride-hailing service into the Country few years ago, this study will focus on traveler’s characteristic and how these characteristics leads to the motivation that that influences the choice of different transport modes. Additionally, it will be reviewed if ride-hailing eventually affects public transportation and local taxis ridership in Singapore. At present, there are several quantitative studies conducted on travel behavior selecting various transport modes – ride-hailing and local transportation mainly in US or Europe context only. Hence, this study aims to address these gaps in Singapore context using qualitative method.

The research conducted through focus group discussion with three groups and through purposive sampling. This study adopts COM-B model because the model provides an extensive overview of travel behavior and covers a wide scope of factors influencing to travel mode choice. Findings showed that the cost of transport is an important factor, which determines the opportunities for choosing the transport options. Other sub-factors that may deem important are comfort, safety, and convenience. Therefore, an effect meditated through an increase in the intention to use the mode of transport as a motivational effect is expected to be a direct impact towards behavioural effect due to the more positive internal conditions. It is not new or unexpected that changing the price structure for ride-hailing may have a positive effect on increasing its ridership. In a nutshell, ride-hailing may be competing with public transportation for some individual trips but there are scenarios where it still serves as a complement.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	transportation ecosystem, travel behavior, Singapore, ride-hailing
Depositing User:	Lee, Ee Ling
Date Deposited:	03 Aug 2020 08:29
Last Modified:	03 Aug 2020 08:30
URI:	https://eprints.nottingham.ac.uk/id/eprint/60014

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