• Login
• Admin

2012

Gupta, Vidit (2012) Impact of Country of Origin on Consumer Buying Behaviour: In Context to Foreign Retail Companies in India. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Alam, Mohammed Touqeer (2011) International Marketing Strategy of Transformations LTD in Sierra Leone. [Dissertation (University of Nottingham only)] (Unpublished)

Khandelwal, Nikita (2011) Role of consumer referrals in decision making and their role in building online brand communities- Case study 50cycles.com. [Dissertation (University of Nottingham only)] (Unpublished)

Sharma, Abhilasha (2011) Impact of Celebrity Brand Endorsements on Decision Making of British- Indian Community: An Inter-Generational Comparison. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Ali, Liah Kamal (2010) The Experience of Facebook by Self- Confessed Facebook Addicts: Characteristics, Consumption Habits and Identity. [Dissertation (University of Nottingham only)] (Unpublished)

Dei Tos, Sarah (2010) The Internationalization Process of Small and Medium Companies: the Itlas&LaborLegno Case Study. [Dissertation (University of Nottingham only)] (Unpublished)

Gandhi, Rishabh (2010) EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS. [Dissertation (University of Nottingham only)] (Unpublished)

Mohanasundaram, Arun Pragash (2010) HOW DOES THE MEANING THAT CONSUMERS DERIVE FROM ADVERTISEMENTS VARY ACROSS CULTURE? [Dissertation (University of Nottingham only)] (Unpublished)

YANG, NAYOUNG (2010) An evaluation of Korean SNS in China : A case study of Cyworld. [Dissertation (University of Nottingham only)] (Unpublished)

santhosh, Sanjith (2010) Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Chua, Victor Chin Hong (2009) Setting up Pharmaceutical Laboratory Business in China: An Exploratory Study. [Dissertation (University of Nottingham only)] (Unpublished)

Dulgaiphan, Miss Thaphatkorn (2009) The Marketing Strategy of International Cosmetic Company In Thailand: A Case Study of Kanebo Cosmetics. [Dissertation (University of Nottingham only)] (Unpublished)

Juzar, Rumana (2009) Brand Perceptions and Preferences of Malaysians: An Exploratory Study of Malays, Chinese and the Indians. [Dissertation (University of Nottingham only)] (Unpublished)

Kalyanpur, Sumedh (2009) Exploring and evaluating entry strategies for Small and Medium sized Enterprises entering emerging markets: The case of InterContinental Brands and its prospective entry into India. [Dissertation (University of Nottingham only)] (Unpublished)

Kim, Soyoung (2009) A Study of Consumer Ethnocentrism in Korea in Terms of Consumer Decision Making (Self-Concepts, Collectivism and Country-of-Origin). [Dissertation (University of Nottingham only)] (Unpublished)

Pai, Nagbhushan (2009) Indian Post Graduate Students as Consumers for British Business Schools. [Dissertation (University of Nottingham only)] (Unpublished)

Pham, N.H (2009) Managerial Perspectives on Integrated Marketing Communications: Use, Practice and Development in Vietnam. [Dissertation (University of Nottingham only)] (Unpublished)

2008

Bennett, Philip (2008) The Globalisation of Football: Fans as Consumers, Brand Loyalty and Identity. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, Che-wen (2008) A STUDY OF ONLINE PURCHASE BEHAVIOUR- INVESTIGATING SOCIAL MEANING OF ONLINE PURCHASE IN TAIWAN. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Mei-Ling (2008) Identifying Key Factors of Consumer Behaviour in an Online Environment: a Study of Taiwan Online Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Marwaha, Aditya (2008) Impact of China on Indian Garment Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Taparia, Sunayna (2008) NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY. [Dissertation (University of Nottingham only)] (Unpublished)

Vohra, Karan (2008) EXPORT-MARKETING PROBLEMS OF SMES: THE CASE OF LUDHIANA APPARELS AND TEXTILE INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)