Understanding Consumer Behaviour: a Qualitative Research of Eco-Labelling in the Cosmetic Industry
Pelissier, Camille (2012) Understanding Consumer Behaviour: a Qualitative Research of Eco-Labelling in the Cosmetic Industry. [Dissertation (University of Nottingham only)] (Unpublished)
This dissertation aims at investigating the way ethical and traditional consumers manage their eco-labelled cosmetics purchases. In this qualitative research, six participants have been interviewed around different topics drawn upon the research questions and the literature review: cosmetics purchases patterns, understanding of the eco-label concept, cosmetics buying criteria and price premium. Then, a discourse analysis method has been used to explore the data collected.
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