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-, Gitanjali (2012) Responses of the Indian Men & Women toward Sex Role Portrayals in Indian Commercials: A Mixed-methods Study. [Dissertation (University of Nottingham only)] (Unpublished)

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Bhatnagar, Shrey (2013) Bangalore (India) Customer’s Response to Atmospheric Elements (Colour, Lights, Music, and Aroma) in A Cafeteria. [Dissertation (University of Nottingham only)] (Unpublished)

Bijlaney, Neha (2011) The Effectiveness of Loyalty Programs: An Empirical Study on the Tesco Clubcard. [Dissertation (University of Nottingham only)] (Unpublished)

Bruno, Andrea (2013) Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME. [Dissertation (University of Nottingham only)] (Unpublished)

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Chen, Pin-Ru (2016) Understanding experiences of Taiwanese young adults’ compensatory consumption in food. [Dissertation (University of Nottingham only)]

Chuan, Su Wen (2012) A Study of the Effectiveness of Using Sexual Appeals In-store in the Fashion Industry. [Dissertation (University of Nottingham only)] (Unpublished)

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Desai, Rahul (2013) Food Marketing Targeted Towards Youth and Adolescence: Fast Food Preference in Urban India. [Dissertation (University of Nottingham only)] (Unpublished)

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Fernandes, Francis John (2011) Facebook, Is It Really Worth Advertising Here? A Study Based on The Views of The Students Studying at the University of Nottingham. [Dissertation (University of Nottingham only)] (Unpublished)

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Jiang, Yueqing (2012) Viral Advertising: Branding Effects from Consumers’ Perspectives. [Dissertation (University of Nottingham only)] (Unpublished)

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Karayiannis, Georgios (2015) Exploring the motivations and emotions underlying rewarding self-gift giving and how they encourage achievement oriented goals. [Dissertation (University of Nottingham only)]

Kop, Aysegul Eda (2013) Analysing The Effects of Ethical Attitude Levels of Consumers towards The Customers’ Reactions to Other Customers’ Misbehaviour. [Dissertation (University of Nottingham only)] (Unpublished)

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Liang, Jiajia (2013) Consumption of Image-Related Luxury Products: An Exploratory Study of Chinese Students in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

Lo, Ai Wei (2013) Consumption Values and Smartphone Choice in Taiwan and China. [Dissertation (University of Nottingham only)] (Unpublished)

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Nightingale, Bethany (2012) The Effects Product Placement within Songs and Music Videos Can Have on Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

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Patrungsee, Jittiporn (2016) An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption. [Dissertation (University of Nottingham only)]

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Shi, Qichao (2012) Consumers' attitudes towards sonic logos. [Dissertation (University of Nottingham only)] (Unpublished)

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WU, YX (2013) Ethical Consumption amongst Chinese Students (In UK): An Empirical Study on Ethical Consumption Issues. [Dissertation (University of Nottingham only)] (Unpublished)

West, Laura (2013) An Investigation into The Relationships and Discrepancies between UK Consumers’ Materialistic Values, Their Environmental Attitudes, and Their Consumer Behaviour. [Dissertation (University of Nottingham only)] (Unpublished)