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Number of items: 2.

Luo, Hongchen (2022) How Customers Experience Brands When Using Augmented Reality. [Dissertation (University of Nottingham only)]

Xu, Zhehan (2022) Social Media Engagement: How do the Characteristics of Brand-related User-generated Content Motivate Engagement Behaviour with the Moderating Effect of Social Relationships. [Dissertation (University of Nottingham only)]

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