Browse by AuthorsNumber of items: 1. Wu, Zhennan (2020) The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry. [Dissertation (University of Nottingham only)] |
Browse by AuthorsNumber of items: 1. Wu, Zhennan (2020) The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry. [Dissertation (University of Nottingham only)] |
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