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Luca, Nadina Raluca and Hibbert, Sally and McDonald, Ruth (2016) Midstream value creation in social marketing. Journal of Marketing Management, 32 (11-12). pp. 1145-1173. ISSN 1472-1376

Thesis (University of Nottingham only)

Luca, Nadina Raluca (2015) Exploring engagement and value creation in health social marketing : a service perspective. PhD thesis, University of Nottingham.

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