Browse by Authors and Editors
Number of items: 2. 2016Luca, Nadina Raluca, Hibbert, Sally and McDonald, Ruth (2016) Midstream value creation in social marketing. Journal of Marketing Management, 32 (11-12). pp. 1145-1173. ISSN 1472-1376 2015Luca, Nadina Raluca (2015) Exploring engagement and value creation in health social marketing : a service perspective. PhD thesis, University of Nottingham. |