Browse by Authors and Editors
Number of items: 2. Leong, Vai Shiem, Hibbert, Sally and Ennew, Christine (2018) Communicating value to enhance service visualization. Journal of Services Marketing . ISSN 0887-6045 (In Press) Leong, Vai Shiem (2009) Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services. PhD thesis, University of Nottingham. |