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Number of items: 2.

2018

Leong, Vai Shiem, Hibbert, Sally and Ennew, Christine (2018) Communicating value to enhance service visualization. Journal of Services Marketing . ISSN 0887-6045 (In Press)

2009

Leong, Vai Shiem (2009) Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services. PhD thesis, University of Nottingham.

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