Communicating value to enhance service visualizationTools Leong, Vai Shiem, Hibbert, Sally and Ennew, Christine (2018) Communicating value to enhance service visualization. Journal of Services Marketing . ISSN 0887-6045 (In Press) Full text not available from this repository.AbstractPurpose – This study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness.
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