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Tong, Xiayu, Bao, Haijun and Chong, Alain Yee Loong (2016) Predicting adoption of location-based social media service in travel decisions. International Journal of Mobile Communications, 14 (6). pp. 539-552. ISSN 1470-949X

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Abstract

Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.

Item Type:	Article
RIS ID:	https://nottingham-repository.worktribe.com/output/804665
Keywords:	location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions, travel decisions; location acquisition; mobile communications; travel planning; marketing strategies
Schools/Departments:	University of Nottingham Ningbo China > Faculty of Business > Nottingham University Business School China
Identification Number:	10.1504/IJMC.2016.079298
Related URLs:	URL URL Type https://www.inderscienceonline.com/doi/abs/10.1504/IJMC.2016.079298 Publisher
Depositing User:	Yu, Tiffany
Date Deposited:	22 May 2018 09:39
Last Modified:	04 May 2020 18:05
URI:	https://eprints.nottingham.ac.uk/id/eprint/51909

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