Color influences sensory perception and liking of orange juiceTools Fernandez-Vazquez, Rocio, Hewson, Louise, Fisk, Ian D., Hernanz Vila, Dolores, Heredia Mira, Francisco Jose, Vicario, Isabel M. and Hort, Joanne (2014) Color influences sensory perception and liking of orange juice. Flavour, 3 (1). p. 1. ISSN 2044-7248 Full text not available from this repository.AbstractBackground: This study assesses the effect of slight hue variations in orange juice (reddish to greenish) on perceived flavour intensity, sweetness, and sourness, and on expected and actual liking. A commercial orange juice (COJ) was selected as a control, and colour-modified orange juices were prepared by adding red or green food dyes (ROJ and GOJ) that did not alter the flavour of the juice. A series of paired comparison tests were performed by 30 naive panellists to determine the influence of orange juice colour on flavour intensity, sweetness, and sourness. Then, 100 orange juice consumers were asked to rate expected liking of orange juice samples initially by visual evaluation and subsequently for actual liking upon consumption, using a labelled affective magnitude scale.
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