Chen, Jiashu
(2025)
Cultivating mental wellness: a business plan for a holistic one-stop portal.
[Dissertation (University of Nottingham only)]
Abstract
This business plan outlines the development of "SoulGate," an innovative mental wellness one-stop portal. The platform aims to provide a centralised, accessible solution to address the global challenges associated with poor mental health. It leverages technology to offer users comprehensive mental health services, including online therapy, self-help resources, educational content, and community support.
The plan is structured around a detailed analysis of both macro and micro environmental factors affecting the mental wellness industry. It identifies the escalating demand for mental health services, driven by the increasing prevalence of disorders such as anxiety and depression, alongside the socio-economic and cultural barriers preventing individuals from accessing support. Through a SWOT analysis, SoulGate's competitive advantages, including strategic partnerships and advanced AI integration, are highlighted, alongside potential risks and strategies to mitigate them.
SoulGate's business model emphasises sustainable growth, community engagement, and global accessibility. In the first two years, the focus will be on platform development, user acquisition, and strategic collaborations with mental health professionals. The long-term vision involves expanding into new markets, offering multilingual services, and strengthening the platform’s technological capabilities to enhance user experience.
This project demonstrates how SoulGate can transform the mental wellness landscape by breaking down barriers to care, promoting mental well-being, and contributing to the global push for more effective, scalable mental healthcare solutions.
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