Ratha Krishnan, Ragavendra
(2025)
A business plan for the start up of a sustainable phone case business with Nusantara inspired designs in Malaysia.
[Dissertation (University of Nottingham only)]
Abstract
NusaCraft Design is a pioneering Malaysian company dedicated to manufacturing and retailing premium phone cases that seamlessly blend of sustainability with cultural heritage. Our products are crafted using injection moulding technology and recyclable plastics, ensuring minimal environmental impact while incorporating traditional Nusantara designs inspired by the rich cultural legacy of Southeast Asia. NusaCraft Design targets eco-conscious consumers and those with an appreciation for heritage aesthetics, offering a unique value proposition in the tech accessories market. Our competitive advantage lies in our commitment to sustainable production, the infusion of cultural artistry, and an affordable pricing strategy that appeals to a broad demographic.
NusaCraft Design projects initial sales of MYR 1.5 million in the first fiscal year, with a 20% annual growth rate driven by increasing consumer demand for eco-friendly products. Expected profit margins are 25%, with positive cash flows projected by the second year of operation. Startup capital of MYR 750,000 is required to establish production facilities, source materials, and execute marketing campaigns. Key costs include the procurement of recyclable plastics, manufacturing technology, and operational expenses. Return on investment is forecasted at 35% within three years, supported by robust cost management and market penetration strategies.
NusaCraft Design operates as a private limited company established in 2024, headquartered in Malaysia. The company’s founders are seasoned professionals with expertise in sustainable business development, cultural preservation, and operational excellence. The team includes an design director with extensive experience in integrating traditional artistry with modern aesthetics drive the company’s vision of defining eco-conscious tech accessories.
Key milestones include:
• Development of a proprietary design process that integrates traditional Nusantara motifs
with modern sustainable manufacturing techniques.
• Strategic partnerships with local SMEs and artisans to ensure the authenticity of cultural
designs.
• Recognition in the regional start-up ecosystem for innovative sustainability practices,
positioning NusaCraft Design as a leader in the eco-tech space.
• Completion of the prototype phase and successful pre-market testing, validating product
demand and functionality.
NusaCraft Design is poised to make a significant impact in the growing sustainable tech accessories market, delivering value to customers, preserving cultural heritage, and contributing to a greener planet.
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