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YANG, Di (2020) How to Motivate Millennial Knowledge Workers of China in Financial Industry by Using Monetary and Non-monetary Rewards. [Dissertation (University of Nottingham only)]

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Abstract

Nowadays, millennial employees are pouring into the workplace, which brings great challenges to the management of enterprises. Besides, as the retirement rate of older generations continues to increase, the influence of millennials in China is becoming increasingly significant. In addition, with the arrival of the knowledge economy era, knowledge workers have become one of the most important sources for a company to succeed in fierce competition and long-term development. Especially in knowledge-intensive sectors such as the financial industry, the demand for knowledge workers is increasing in recent years. Therefore, it is crucial to examine the effective motivational drivers of millennial knowledge workers in China in order to attract and retain them.

This dissertation aims to identify how to motivate employees of Chinese millennial knowledge workers by using monetary and non-monetary rewards. A qualitative research approach was adopted in this study. During the data collection, the semi-structured online interviews were conducted, 15 Chinese millennial knowledge workers that came from different organisations in the financial industry were interviewed. Consequently, this paper found that the needs of millennial knowledge workers involve not only low-level such as physiological needs but also high-level needs such as love and self-esteem needs. Besides, although monetary rewards including compensation and benefits are important to Chinese young knowledge workers and have a significant impact on their satisfaction and motivation towards jobs, non-monetary rewards such as career opportunities are considered as equally important or even more important motivation factors in some cases.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	YANG, DI
Date Deposited:	14 Apr 2023 12:31
Last Modified:	14 Apr 2023 12:31
URI:	https://eprints.nottingham.ac.uk/id/eprint/62643

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