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Sun, Xi (2020) The impact of panda diplomacy on the relationship of trade and perception of China. [Dissertation (University of Nottingham only)]

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Abstract

China has increased Although China has send panda as gift to foreign countries since Tang dynasty, this practice is not known and recognized as a public diplomacy until recent decades. The universal appeal of panda make this public diplomacy so successful in getting favourable public opinion in selected foreign countries and building a long-time cooperation with their international partners in its attempt to shape its global image. Now, panda has become the unique diplomatic tool and important symbol to China.

Trade has become an increasingly important part of China’s economy. But because of the China threat theory, trading with China often trigger negative public opinions which hamper the building of long-term trading relations.

This thesis adopts quantitative research method and secondary the data is based on Asian countries with the aim to find the impact of panda diplomacy on the relationship of trade and perception of China. The findings prove that panda has a positive influence to perception of China while trade with other countries will bring negative public opinions. But panda can reduce the negative public opinion from trade.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	soft power, public diplomacy, panda diplomacy, perception of China, trade
Depositing User:	Sun, Xi
Date Deposited:	27 Feb 2020 06:08
Last Modified:	06 May 2020 10:30
URI:	https://eprints.nottingham.ac.uk/id/eprint/59025

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